Shopify or WordPress Site Audit for Conversions & UX

Erin Terpstra

Starting at

350

About this service

Summary

Get actionable insights on how to improve your store’s design, flow, and sales potential. I’ll review your site and deliver a strategic report to help you boost performance.

Process

1. Intake & Access Collection After booking, you’ll complete a short intake form where you’ll share your store URL, platform (Shopify, WordPress, etc.), goals, and any specific concerns or KPIs you're tracking. No logins required—just public access to your site.

2. Full Site Review & Analysis I’ll conduct a deep-dive review of your homepage, product pages, and checkout experience—evaluating layout, user flow, visual hierarchy, messaging, and overall usability through a conversion lens.

3. Mobile UX Evaluation Your site is tested across mobile and tablet views to identify responsiveness issues, confusing layouts, or drop-off points that may affect mobile conversions.

4. SEO & Speed Performance Check I’ll scan your site for on-page SEO best practices (headings, metadata, image alt tags, etc.) and page speed performance using trusted tools—delivering clear insights on what’s working and what needs attention.

5. Brand Cohesion Feedback I assess your site for brand alignment—ensuring design, copy, and user experience feel cohesive, professional, and aligned with your business personality and audience.

6. Written Audit Report You’ll receive a PDF or Notion report summarizing key findings, annotated screenshots, and actionable recommendations—prioritized by impact to help you make improvements strategically.

7. 30-Minute Strategy Call We’ll wrap up with a live Zoom session where I walk through the audit, answer questions, and help you plan next steps based on your goals, capacity, or timeline.

What's included

Homepage, Product Page & Checkout Review
An expert UX and conversion-focused analysis of your store’s most critical pages—highlighting design improvements, layout adjustments, and content opportunities to increase engagement and drive more sales.
Mobile UX Analysis
Evaluation of how your site performs on mobile devices, with insights into layout, navigation, and usability issues that may be impacting conversion on smaller screens.
SEO + Page Speed Feedback
Review of your site’s technical SEO and page load performance, including meta tags, image optimization, and site structure—along with recommendations to improve visibility and speed.
Brand Cohesion Suggestions
Audit of your visual and messaging consistency across the site, with feedback on how to strengthen brand perception and build more trust with your audience.
30-Minute Strategy Call to Review Findings
A live Zoom or phone call where I walk you through the audit findings, answer your questions, and prioritize the most impactful next steps for improving your store’s performance.

Duration

1 week

Skills and tools

Business Strategist

eCommerce Manager

Marketing Strategist

Google Analytics

Shopify

WordPress

Industries

E-Commerce

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