Monthly Creative & Marketing Retainer for eComm Brands

Erin Terpstra

Starting at

800

/mo

About this service

Summary

Need a reliable partner for ongoing updates, design tweaks, or marketing campaigns? I offer flexible retainers that include web updates, email campaigns, strategy calls, and more—tailored to your goals.

Process

1. Initial Planning & Goal Setting We kick things off with a strategy call to align on your business priorities, monthly focus areas (web updates, email marketing, product launches, etc.), and preferred communication workflow. You’ll receive a shared task board (Notion, Trello, or similar) to keep everything organized.

2. Monthly Site Updates Each month, I’ll implement website changes based on your priorities—whether it’s updating collections, tweaking the homepage, adding blog content, or optimizing for speed and SEO. You can submit requests via email or through our shared task board.

3. Email Campaign Design & Execution I’ll create and schedule strategic email campaigns based on your content calendar or marketing goals. This includes design, layout, and guidance on copy (or working with your existing messaging), followed by post-send reporting and insights.

4. Quarterly UX Optimization Every quarter, I’ll perform a light UX audit of your site and suggest updates to improve user flow, engagement, and conversion. I’ll flag high-priority tweaks and implement approved changes for ongoing improvement.

5. Regular Strategy Calls We’ll meet monthly or bi-monthly (based on your plan) to review performance, talk through challenges, plan campaigns, and brainstorm improvements—so your site and marketing evolve alongside your business.

6. Ongoing Support & Creative Direction You’ll have a reliable creative partner for quick turnarounds, proactive recommendations, and big-picture guidance. I’m here to help you adapt, grow, and keep your brand looking polished and performing well online.

What's included

Monthly Site Updates (Shopify or WordPress)
Keep your site fresh and functional with ongoing updates—whether it’s product uploads, homepage refreshes, seasonal banners, plugin/theme maintenance, or troubleshooting. Designed to ensure your website stays aligned with your evolving business needs.
Email Campaign Creation + Reporting
Strategically designed and scheduled email campaigns to promote launches, sales, or nurture sequences—complete with platform setup, copy guidance, and post-campaign performance reporting to optimize results.
Quarterly UX Optimizations
Every 3 months, I’ll conduct a mini UX review and implement high-impact changes to improve customer flow, navigation, and overall site performance—keeping your site conversion-friendly and user-focused.
Strategy Calls & Creative Direction
Regular check-in calls (monthly or bi-monthly) to review performance, brainstorm new initiatives, and provide expert creative and marketing direction to support your goals and keep projects moving forward.

Skills and tools

Graphic Designer

Email Marketing Designer

Web Designer