Brand Guidelines

Sean Kelly

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About this service

Summary

You already have a logo, some colors, and a brand typeface, but struggle with consistent usage of these elements across teams, vendors, or agencies. A brand guideline establishes rules to govern the correct usage of these elements in a single, portable document that can be shared with partners.

Process

Align on existing brand elements, identify any gaps
Review and align on outline of proposed brand guidelines
Review brand guidelines document, incorporate any final edits

FAQs

  • Does this service include the design of my brand/logo/identity?

    No, this service is ONLY for the design of a comprehensive set of brand guidelines documenting for your existing brand. I separately offer a full Brand Identity service, which includes both the design of your brand and guidelines.

What's included

  • Brand Guidelines

    A comprehensive document outlining proper design use of your brand elements: including logo, color palette, typography, photography, and graphics. A single source of truth for color and typeface definitions (hex/rgb values, font families/weights), logo dos and don'ts (proper spacing/color combinations), and photography and graphic style notes.

Example projects

Wove Visual Identity

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Figma

Industries

Marketing

Work with me

More services

Custom Lettering/Logo/Wordmark Design

Example projects

Contact for pricing