Brand Guidelines

Sean Kelly

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About this service

Summary

You already have a logo, some colors, and a brand typeface, but struggle with consistent usage of these elements across teams, vendors, or agencies. A brand guideline establishes rules to govern the correct usage of these elements in a single, portable document that can be shared with partners.

FAQs

  • Does this service include the design of my brand/logo/identity?

    No, this service is ONLY for the design of a comprehensive set of brand guidelines documenting for your existing brand. I separately offer a full Brand Identity service, which includes both the design of your brand and guidelines.

What's included

  • Brand Guidelines

    A comprehensive document outlining proper design use of your brand elements: including logo, color palette, typography, photography, and graphics. A single source of truth for color and typeface definitions (hex/rgb values, font families/weights), logo dos and don'ts (proper spacing/color combinations), and photography and graphic style notes.

Example projects

Wove Visual Identity

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Figma

Figma

Industries

Marketing

More services

Custom Lettering/Logo/Wordmark Design

Example projects

Contact for pricing