Custom Lettering/Logo/Wordmark Design

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About this service

Summary

When you need to stand out in a sea of sameness, a custom logo, wordmark, or lettering will demand attention and outlast type trends.
I'll work with you to determine the direction you're looking for, then execute an original mark you can use for any context.

Process

1. Define --> We align on the scope of your needs, the deliverable, and a timeline.
brand new: new brand, total departure brand evolution: incremental changes to an existing mark brand refresh: ironing out some wrinkles, optimization
2. Design --> We review 1-3 conceptual directions and choose one to move forward with.
2. Refine --> We review the mark 1 or more times and optimize it.
3. Deliver --> You receive source files suitable for any application of the mark.

FAQs

  • How many rounds of reviews are included?

    We align on project specifics like price, timeline, and number of rounds based on the size (a simple refresh vs. a new logo) and complexity of the ask (personal project vs corporate approval). A Small, Medium, and Large sizing approach takes into account the scope of your needs. Additional time/rounds may be appropriate for larger engagements.

  • Are there any licensing considerations?

    Your mark is yours to use freely. You may register it, license its usage, or print it or display it anywhere, however you want. I deliver original custom vector artwork – no existing fonts or artwork are used.

What's included

  • Logo/Wordmark/Custom Lettering

    You get a single-color original graphic logo/wordmark for your: company, app, game, event, film, character, podcast, party, anything! Formats: vector asset (.svg/.eps, source art) and bitmap assets (.png, favicon to wallpaper size)


Skills and tools

Iconography Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch

Industries

Graphic Design

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