Essential Branding Package

Mihaela Aleksandrova

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About this service

Summary

This package is perfect for those ready to establish a strong, professional brand.

Process

PHASE I

☉ INITIAL CONSULTATION

We start with a conversation to understand your vision, goals, and needs. This helps me grasp the essence of your brand and what you’re aiming to achieve.

☉ RESEARCH & DISCOVERY

I dive into industry trends, analyze your competitors, and get to know your target audience. This research helps ensure that your brand stands out and connects with the right people.

☉ CONCEPT DEVELOPMENT

One distinct brand concept on how your brand can be visually and strategically represented.

PHASE II

☉ DESIGN WORK

I’ll create a custom logo, develop a tailored color palette, and select typography that fits your brand’s character.

☉ REVIEW & REFINEMENT

Once you’ve reviewed the design, I’ll incorporate your feedback and make adjustments to ensure everything aligns with your vision.

(1 round of revision)

PHASE III

☉ FINALIZATION

I’ll prepare all the final assets and a comprehensive brand book. Realistic mock-ups will also be provided to help you visualize how the brand will look in real-world scenarios.

☉ DELIVERY & SUPPORT

You’ll receive all the final files and documents, and I’ll be available for any additional questions or support as you roll out your new brand identity.

TIMELINE

Overall, the design process typically spans around 2 to 3 weeks, depending on the specifics of the project and your feedback. My goal is to ensure that the final result not only meets but exceeds your expectations.

What's included

INDUSTRY & AUDIENCE RESEARCH
Research into industry trends and target audience preferences to ensure your brand stands out.
LOGO DESIGN
Professionally designed logo, delivered in AI, EPS, SVG, and PNG formats. (Includes 1 round of revision)
COLOR PALETTE
Carefully selected color palette that captures your brand’s essence, ensuring it’s memorable and meaningful.
TYPOGRAPHY & PAIRING
Two typography styles that complement each other, reinforcing your brand’s identity and ensuring readability. (Licensing not included in the price)
PRINT OR DIGITAL MATERIALS
Design of up to 2 print or digital materials, such as business cards, packaging, posters, banners, or email templates, aligned with your brand’s identity.
BRAND BOOK
A concise PDF brand book with guidelines for consistent application of your brand across platforms.
HIGH-QUALITY MOCK-UPS
Realistic mock-ups to help you visualize how your brand will look in real-world scenarios.