The most important page on the website is Landing page. Why? A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.

The about us page helps online retailers develop a relationship with customers and build trust by putting a face and a story to the name on the storefront. About us pages serve much the same purpose for retailers who sell less-common or unique items as well.

Services pages are effective because they clearly break down the different services provided by the company in a simple format to make your content marketing efforts more successful.

Your 'Contact Us' page plays an important role in turning your website visitors you're your customers by providing them with a place where they can find all your contact details easily.

Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimised and well developed website you can not only achieve these goals but also offer your customers a round the clock, convenient service, that can boost your business.

Depending on the client, some websites will need more pages than those standard pages, like blog pages, portfolio pages, or something specific to that niche.