What's included

• Research

  We'll be discussing about your brand, audience, competitors, and industry trends. I'll ask questions, do lots of listening, and get a clear understanding of your current reality and future aspirations.

• Moodboard

  Mood boards show the visual direction of your brand. I'll curate images, colours and typefaces and present you with our vision for your brand based on the initial research. As the mood board is not a final piece of artwork, it’s an ideal milestone during the project to ensure that we all agree on the visual direction that the brand is heading.

• Identity Design

  I'Il usually aim to present 2-3 identity directions. Each direction showcases a full brand system, including logo, typography, color schemes, messaging, imagery, and brand motifs applied to sample touchpoints. After presenting and getting feedback from you, we'll narrow in on one direction and refine into brand guidelines.

• Brand Guidelines

  I'll create a comprehensive set of brand guidelines to ensure consistency across touchpoints and channels. This will include rules on how to use the logo, typeface, color palette, and other visuals.

• Brand activation

  It's time to bring your brand to life! We'll collaborate together to create and launch the brand assets, from digital to physical, ensuring the brand is memorable and impactful.