UX Research & Market analysis to guide product decisions by Patricia ZaragozaUX Research & Market analysis to guide product decisions by Patricia Zaragoza

UX Research & Market analysis to guide product decisions

Patricia Zaragoza

Starting at

/hr

About this service

Summary

I conduct in-depth market and user research to uncover insights that drive smarter product decisions. Combining behavioral analysis, competitor benchmarking, and qualitative methods, I deliver strategic clarity and customer understanding grounded in real data and human behavior.

What's included

Competitive & Benchmark analysis
Detailed comparison of your product with key market competitors, focusing on UX, content, structure, and digital best practices.
User interviews & Surveys
Moderated and unmoderated sessions with real users to understand needs, expectations, and pain points. Delivered with transcripts, key insights, and emotional cues.
Insights report
A structured findings report that summarizes research results, identifies patterns and personas, and proposes actionable recommendations for your product or service.
User Personas
Evidence-based personas that reflect core user segments, highlighting goals, frustrations, behaviors, and decision-making patterns.
Behavioral Journey map
A step-by-step visualization of how users interact with your product or service, enriched with behavioral insights, emotional states, and decision triggers.

Skills and tools

Market Researcher

UX Researcher