What's included

• Competitive & Benchmark analysis

  Detailed comparison of your product with key market competitors, focusing on UX, content, structure, and digital best practices.

• User interviews & Surveys

  Moderated and unmoderated sessions with real users to understand needs, expectations, and pain points. Delivered with transcripts, key insights, and emotional cues.

• Insights report

  A structured findings report that summarizes research results, identifies patterns and personas, and proposes actionable recommendations for your product or service.

• User Personas

  Evidence-based personas that reflect core user segments, highlighting goals, frustrations, behaviors, and decision-making patterns.

• Behavioral Journey map

  A step-by-step visualization of how users interact with your product or service, enriched with behavioral insights, emotional states, and decision triggers.