Strategic UX Design to boost engagement and retentionPatricia Zaragoza
I design intuitive, user-centered digital experiences that not only look great but also convert. With a strong focus on UX strategy, information architecture, and user testing I turn complex problems into seamless, high-impact interfaces. Let’s craft experiences your users will love and remember!
What's included
UX Audit report
A professional evaluation of your current platform with actionable recommendations to improve usability and conversion.
Information Architecture blueprint
A structured sitemap or content hierarchy that defines how your platform’s information is organized and accessed by users.
Navigation structure design
Well-defined menus, categories, and navigation flows to ensure users find what they need with minimal friction.
User Flow diagrams
A clear visual map of how users navigate your product, helping align business goals with intuitive journeys.
Wireframes (Low/High fidelity)
Blueprint-style layouts for desktop or mobile that show structure, functionality, and navigation before visual styling.
Interactive prototypes
Clickable, high-fidelity prototypes created in Figma to simulate real product behavior and validate usability.
User Testing
Real users complete key tasks to uncover friction points and opportunities. I design and facilitate moderated sessions (via Zoom or in person) and/or set up unmoderated testing using tools like Maze or other.
Heuristic Evaluation report
A professional review of your product based on UX best practices (Jakob Nielsen’s heuristics), identifying friction points and quick wins.
User Behavior analysis
Review of user interaction data (heatmaps, scroll depth, session recordings) to understand drop-offs, pain points, and areas to improve.
Starting at$75 /hr
Tags
Diagrams.net
Figma
Google Analytics
Hotjar
Sketch
Product Designer
UX Designer
UX Researcher
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Patricia Zaragoza Mexico City, Mexico
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- Followers
Strategic UX Design to boost engagement and retentionPatricia Zaragoza
Starting at$75 /hr
Tags
Diagrams.net
Figma
Google Analytics
Hotjar
Sketch
Product Designer
UX Designer
UX Researcher
I design intuitive, user-centered digital experiences that not only look great but also convert. With a strong focus on UX strategy, information architecture, and user testing I turn complex problems into seamless, high-impact interfaces. Let’s craft experiences your users will love and remember!
What's included
UX Audit report
A professional evaluation of your current platform with actionable recommendations to improve usability and conversion.
Information Architecture blueprint
A structured sitemap or content hierarchy that defines how your platform’s information is organized and accessed by users.
Navigation structure design
Well-defined menus, categories, and navigation flows to ensure users find what they need with minimal friction.
User Flow diagrams
A clear visual map of how users navigate your product, helping align business goals with intuitive journeys.
Wireframes (Low/High fidelity)
Blueprint-style layouts for desktop or mobile that show structure, functionality, and navigation before visual styling.
Interactive prototypes
Clickable, high-fidelity prototypes created in Figma to simulate real product behavior and validate usability.
User Testing
Real users complete key tasks to uncover friction points and opportunities. I design and facilitate moderated sessions (via Zoom or in person) and/or set up unmoderated testing using tools like Maze or other.
Heuristic Evaluation report
A professional review of your product based on UX best practices (Jakob Nielsen’s heuristics), identifying friction points and quick wins.
User Behavior analysis
Review of user interaction data (heatmaps, scroll depth, session recordings) to understand drop-offs, pain points, and areas to improve.
$75 /hr