Design Thinking workshops to map & improve experiencesPatricia Zaragoza
I design and facilitate tailored service design processes to help teams deeply understand their users, map key interactions, and co-create experiences that are functional, emotional, and memorable. My workshops and frameworks transform abstract ideas into real solutions aligned with your business goals.
What's included
Service Blueprint
A comprehensive visualization of your current or proposed service including customer touchpoints, frontstage and backstage processes, identifying gaps and opportunities for optimization.
Experience Mapping
An in-depth mapping of user journeys, emotions, and needs across the full experience, highlighting pain points and moments of opportunity.
Workshop facilitation
Design and facilitation of co-creation sessions with stakeholders and users to align on vision, ideate solutions, or test early concepts.
Customer personas
Detailed persona profiles based on behavioral and psychographic data to guide decision-making and design.
Opportunity areas report
A strategic summary of key findings, validated needs, and design opportunities to guide product or service development.
Strategic roadmap
A prioritized roadmap of experience improvements and initiatives, aligned with business goals and user needs.
Rapid prototype
Quick visualizations (basic wireframes or sketches) of the solutions generated during the workshop, useful for early validation or sharing with other teams.
Ideation session
A curated collection of ideas co-created during the ideation phase, often organized by themes or opportunity areas, and ready to be evaluated or prototyped in the next steps.
Starting at$70 /hr
Tags
Diagrams.net
Figma
Miro
Notion
Zoom
Business Consultant
Product Strategist
Service Designer
Service provided by
Patricia Zaragoza Mexico City, Mexico
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- Followers
Design Thinking workshops to map & improve experiencesPatricia Zaragoza
Starting at$70 /hr
Tags
Diagrams.net
Figma
Miro
Notion
Zoom
Business Consultant
Product Strategist
Service Designer
I design and facilitate tailored service design processes to help teams deeply understand their users, map key interactions, and co-create experiences that are functional, emotional, and memorable. My workshops and frameworks transform abstract ideas into real solutions aligned with your business goals.
What's included
Service Blueprint
A comprehensive visualization of your current or proposed service including customer touchpoints, frontstage and backstage processes, identifying gaps and opportunities for optimization.
Experience Mapping
An in-depth mapping of user journeys, emotions, and needs across the full experience, highlighting pain points and moments of opportunity.
Workshop facilitation
Design and facilitation of co-creation sessions with stakeholders and users to align on vision, ideate solutions, or test early concepts.
Customer personas
Detailed persona profiles based on behavioral and psychographic data to guide decision-making and design.
Opportunity areas report
A strategic summary of key findings, validated needs, and design opportunities to guide product or service development.
Strategic roadmap
A prioritized roadmap of experience improvements and initiatives, aligned with business goals and user needs.
Rapid prototype
Quick visualizations (basic wireframes or sketches) of the solutions generated during the workshop, useful for early validation or sharing with other teams.
Ideation session
A curated collection of ideas co-created during the ideation phase, often organized by themes or opportunity areas, and ready to be evaluated or prototyped in the next steps.
$70 /hr