What's included

• Service Blueprint

  A comprehensive visualization of your current or proposed service including customer touchpoints, frontstage and backstage processes, identifying gaps and opportunities for optimization.

• Experience Mapping

  An in-depth mapping of user journeys, emotions, and needs across the full experience, highlighting pain points and moments of opportunity.

• Workshop facilitation

  Design and facilitation of co-creation sessions with stakeholders and users to align on vision, ideate solutions, or test early concepts.

• Customer personas

  Detailed persona profiles based on behavioral and psychographic data to guide decision-making and design.

• Opportunity areas report

  A strategic summary of key findings, validated needs, and design opportunities to guide product or service development.

• Strategic roadmap

  A prioritized roadmap of experience improvements and initiatives, aligned with business goals and user needs.

• Rapid prototype

  Quick visualizations (basic wireframes or sketches) of the solutions generated during the workshop, useful for early validation or sharing with other teams.

• Ideation session

  A curated collection of ideas co-created during the ideation phase, often organized by themes or opportunity areas, and ready to be evaluated or prototyped in the next steps.