Logo Design & Branding by Carolina Díaz

Logo Design & Branding

Carolina Díaz

Contact for pricing

About this service

Summary

I offer custom logo design rooted in strategy, not just aesthetics. Each concept is crafted to align with your brand's identity, industry, and audience. What sets me apart is my clear, collaborative process and the depth of support I provide: from concept explanation and file versatility to brand consistency tools like palettes, typography, and optional brand guidelines.

Process

🔄 Design Process

Discovery & Brief We start with a short questionnaire or conversation to understand your business, goals, target audience, and visual preferences. This helps me align the design with your brand strategy.

Research & Inspiration I explore your industry, competitors, and visual trends to ensure the logo feels current yet timeless. Moodboards or reference styles may be gathered to guide direction.

Concept Development I design 2–3 unique logo concepts, each with a distinct approach and creative rationale. These are crafted with versatility and scalability in mind.

Presentation & Feedback You receive a concept presentation that includes mockups and design explanations. You’ll choose one direction and share your feedback.

Revisions I refine the selected concept based on your input. Up to 1–2 rounds of revisions are included to perfect the design.

Finalization Once approved, I prepare and export the final logo files in all necessary formats, along with any agreed-upon deliverables like color palettes and typography.

Delivery & Brand Kit You’ll receive a final folder with organized files (PNG, PDF, AI/SVG, etc.), brand colors (HEX, RGB, CMYK), font details, and optional Brand Guidelines depending on the package.

Post-Delivery Support I remain available for questions, file tweaks, or guidance to ensure you feel confident using your new logo across platforms.

What's included

Logo Concepts
A set of 3 distinct logo design options to choose from, each tailored to your brand’s vision and industry. Each concept includes a brief explanation of the design rationale.
Final Logo Files
The selected logo delivered in multiple formats for print and digital use: -PNG (transparent background) -PDF (print-ready) -Editable vector files (AI, EPS, or SVG) Additional formats available upon request.
Logo Variations
Includes different versions of the final logo for versatility, such as: -Full color -Black & white -Icon-only -Horizontal and stacked layouts
Brand Color Palette
A custom palette with your brand’s primary and secondary colors, provided in HEX, RGB, and CMYK values to ensure consistency across all platforms.
Typography Guide
A list of fonts used or recommended in your branding, including: -Primary and secondary fonts -Usage guidelines (headlines, body, accents) -Licensing notes or links (if applicable)
Brand Guidelines Document (if included in the package)
A professional PDF guide detailing: -Logo usage and spacing rules -Brand colors and typography usage -Visual identity best practices -Optional mockups (e.g., business card, letterhead) -Optional brand overview (mission, values, tone)
Logo Presentation / Mockups
A branded presentation to showcase your logo in real-world scenarios, such as on packaging, social media, or signage — helping you visualize the logo in context.
Design Support & Revisions
Includes 1–2 rounds of revisions after the initial concept delivery to fine-tune your chosen direction.
Ongoing Support (Post-Delivery)
Continued support for questions, minor tweaks, or additional file exports after the project is completed (within a reasonable timeframe).

Example projects

FR Insurance Branding

YUKE Branding

SDAT Enterprises Branding

Recommendations

(4.8)

Adrean Boyadzhiev

Client • Apr 25, 2024

Recommended

I hired Carolina for a website redesign and copy improvement project. Her professionalism and expertise are evident from the beginning. She understood my objectives, delivered exceptional designs, and proactively suggested improvements.