A resume is distinctive and specific to get a reader's attention and elicit the invitation for an interview. I use the job description for key words and your background info to saturate resume elements that surprise and arouse the readers interest. Hiring managers spend 20-seconds at first review on the resume - then it goes into a yes or a no pile for later review. At second reading the resume speaks directly to the reader based on the words he/she used to create the job description. Your skills, knowledge, and experience speak directly to the organization's need for your service and the match gets you the call for an interview.