The Blueprint: Brand Framework

Pro

Kayla Epps

Starting at

3,497

About this service

Summary

The Blueprint: Brand Framework brings clarity, consistency, and quiet confidence to your visual identity. Through a refined blend of strategy and design, it transforms scattered inspiration into a cohesive brand foundation—complete with logo suite, typography, color palette, and custom design elements. In just one focused day, your brand evolves into a system that feels effortless, intentional, and built to hold your creative growth.

Process

1. Welcome & Setup After booking, you’ll receive a warm welcome email with access to your personal Trello board—your creative hub for communication, questionnaires, and feedback.

2. Discovery & Direction You’ll complete a short questionnaire that uncovers your aesthetic preferences, audience, and vision. This helps us shape a design language that truly reflects your essence.

3. One-Day Brand Build Your one-day intensive is where the transformation happens. I’ll design your logo suite, select and refine your color palette and typography, and create patterns or icons that anchor your identity.

4. Review & Refinement You’ll review your new brand system and share focused feedback. Two rounds of revisions ensure every detail aligns with your voice and values.

5. Delivery & Application Guide You’ll receive a polished, organized brand folder with your logo files, color and type specifications, and a concise style guide—ready to apply across your website, social media, and beyond.

FAQs

What is the process like?
It’s a guided, collaborative experience that turns your ideas into a clear, consistent brand system. You’ll provide your input upfront, then I bring it all to life in a single day of focused design.
How long does the process take?
The total process takes about two weeks to allow time for onboarding, preparation, and feedback—but the core design work is completed in just one intensive day.
What if I don’t know my style yet?
That’s exactly what the Framework helps you uncover. Your questionnaire and base style selection will guide us toward a look and feel that fits your brand naturally.
Can I make changes later?
You’ll receive two rounds of revisions during the process. For ongoing support or future updates, you can join the Atelier membership.
What’s included in the final delivery?
You’ll receive your complete logo suite (primary, secondary, and icon marks), curated color palette, typography pairings, and 4–6 brand elements like icons or patterns—all packaged with a simple, elegant style guide.

What's included

Base Brand Style Choice
A defined style direction that sets the tone for your brand’s visual expression, ensuring every design decision aligns with your aesthetic and values.
Logo Suite
A complete set of primary, secondary, and submark logos plus a favicon, giving your brand a recognizable, versatile identity across every touchpoint.
Color Palette + Typography Pairings
Thoughtfully curated colors and type pairings that ensure clarity, consistency, and a voice that feels distinctly yours.
Icons, Patterns & Design Elements
Custom visual elements that add personality, guide attention, and reinforce your brand’s story without overwhelm.

Example projects