Deliverables: This branding package is for serious small to medium business looking to grow or intentionally re-brand and includes naming exploration and development, as well as an expanded variable brand kit with three mark variations (1x primary, 1x variation and 1x graphic/icon), some basic social media profile assets and a short brand guide.

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Phase 01: Brand Questionnaire

What's Included: A unique, 20-question inquiry to help us understand the "why" behind your brand, develop the brand name, shape the aesthetic look and feel, explore target audience considerations and inform an overall basic foundation of your brand. The answers to this inquiry will also be key in the naming and logo exploration phases as well as used to support content in your brand guide. You will of course receive a copy of your answers to keep, too!

Phase 02: Brand Name Exploration

What's Included: 1x brand name

- Concepts are informed by thought-driven strategic research that takes into consideration your brand, market and target audience - 2 concept naming options to choose from

Phase 03: Logo Exploration

What's Included: 1x primary logo mark, 1x logo variation, 1x icon/graphic - Development of custom primary logo and variation options (choose one) - Concept-specific color palette and typography choices - Multi-page presentation deck including mood-boards, mockups and design rationale for each concept - 1 round of minor revisions, if needed

Phase 04: Short Brand Guide

What's Included: 6-8-page brand guide...

- Cover - Table of Contents - Design and concept rationale - Logo showcase - Logo do's and don'ts - Basic color palette details and technical resources - Typeface overview - File type explanations - Custom assets library overview - End card

Phase 05: Custom Asset Library & Social Assets

- Outlined file exports in .eps, .jpg and .png - Color/single-color, black and white/reverse file variations - Files built for CMYK and RGB color spaces respectively (print and digital) - Basic social profile assets for FB, IG, Twitter, Tiktok and LinkedIn

Reach out and let me know if you're looking for additional assets or looking for a more customized and detailed approach to your specific needs and brand goals. I'm happy to create a brand-specific project scope to help meet your brand goals!