Basic Custom Logo & Branded Cheat-Sheet
Starting at
$
1,000
About this service
Summary
If you're a start-up or just starting out, or a small business looking to improve your current branding on a budget, this simple logo package is perfect for you. It's a streamlined design process meant to create basic branding assets and get them into your hands quickly, so you can focus on doing, making and growing.
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Deliverables: This package provides you with a basic custom logo (1x), in color, black and white/reverse but does not include extensive illustration or graphics, variations or revisions.
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Phase 01: Logo Exploration
What's Included: 1x Primary logo mark
- Basic inquiry session to get know each other and to learn a bit more about your business story, goals and services/offerings
- Develop and review custom primary logo options (choose one)
Phase 02: Branded Cheat Sheet*
What's Included: 1-2 page technical brand cheat sheet detailing...
- Primary mark overview
- Basic logo do's and don'ts
- Basic typography details
- Simple color palette and color codes
- File-type explanations and library asset list
*Why do I need a brand cheat sheet?
That's a good question! A branded cheat sheet is important because it not only provides you with the ability to maintain brand consistency across various channels, but it also gives you a quick guide to your most important branding details like:
- an overview of the marks in your custom asset library so you can quickly locate what file you need for what application
- explains why file types are most appropriate for print and digital spaces
- provides the CMYK, RGB and HEX codes used to indicate your brand-specific colors so you're not spending time looking for them.
And it's also a great asset to share with other creatives working to support your brand so everyone is on the same page.
Phase 03: Custom Asset Library
What's Included: A custom-built file structure of your brand assets
- Outlined file exports in .eps, .jpg and .png
- Color/single-color, black and white/reverse file variations
- Files built for CMYK and RGB color spaces respectively (print and digital)
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And that's it! After logo selection I'll create your branding cheat sheet and package and deliver all of your assets right to your inbox!
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Looking for more or additional branding assets like business cards, basic social media profile assets, a variable brand kit, custom brand name or brand guide?
Reach out and let me know if you're looking for additional assets or looking for a more customized and detailed approach to your specific needs and brand goals. I'm happy to create a brand-specific project scope to help meet your brand goals!
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