Basic Custom Logo & Branded Cheat-Sheet
Starting at
$
1,000
About this service
Summary
If you're a start-up or just starting out, or a small business looking to improve your current branding on a budget, this simple logo package is perfect for you. It's a streamlined design process meant to create basic branding assets and get them into your hands quickly, so you can focus on doing, making and growing.
——————————————————————————————————
Deliverables: This package provides you with a basic custom logo (1x), in color, black and white/reverse but does not include extensive illustration or graphics, variations or revisions.
——————————————————————————————————
Phase 01: Logo Exploration
What's Included: 1x Primary logo mark
- Basic inquiry session to get know each other and to learn a bit more about your business story, goals and services/offerings
- Develop and review custom primary logo options (choose one)
Phase 02: Branded Cheat Sheet*
What's Included: 1-2 page technical brand cheat sheet detailing...
- Primary mark overview
- Basic logo do's and don'ts
- Basic typography details
- Simple color palette and color codes
- File-type explanations and library asset list
*Why do I need a brand cheat sheet?
That's a good question! A branded cheat sheet is important because it not only provides you with the ability to maintain brand consistency across various channels, but it also gives you a quick guide to your most important branding details like:
- an overview of the marks in your custom asset library so you can quickly locate what file you need for what application
- explains why file types are most appropriate for print and digital spaces
- provides the CMYK, RGB and HEX codes used to indicate your brand-specific colors so you're not spending time looking for them.
And it's also a great asset to share with other creatives working to support your brand so everyone is on the same page.
Phase 03: Custom Asset Library
What's Included: A custom-built file structure of your brand assets
- Outlined file exports in .eps, .jpg and .png
- Color/single-color, black and white/reverse file variations
- Files built for CMYK and RGB color spaces respectively (print and digital)
——————————————————————————————————
And that's it! After logo selection I'll create your branding cheat sheet and package and deliver all of your assets right to your inbox!
——————————————————————————————————
Looking for more or additional branding assets like business cards, basic social media profile assets, a variable brand kit, custom brand name or brand guide?
Reach out and let me know if you're looking for additional assets or looking for a more customized and detailed approach to your specific needs and brand goals. I'm happy to create a brand-specific project scope to help meet your brand goals!