Basic Brand Kit & Cheat Sheet
Starting at
$
2,000
About this service
Summary
My basic brand kit expands on the simple logo package by providing an additional mark variation, and is ideal for brands and businesses looking to mature their branding experience for users. Mark diversity elevates a brand's appearance and allows you flexibility across touch-points while still maintaining brand consistency.
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Deliverables: This package provides you with a custom primary logo as well as one variation, in color, black and white/reverse and has the potential to included custom illustration or graphics if appropriate for your brand, as well as one round of minor revisions to your chosen marks (if needed).
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Phase 01: Logo Exploration
What's Included: 1x primary logo mark, 1x logo variation
- Basic inquiry session to get know each other and to learn a bit more about your business story, goals and services/offerings
- Develop custom primary logo and variation options (choose one)
- 1 round of minor revisions, if needed
Phase 02: Brand Cheat Sheet*
What's Included: 1-2 page technical brand cheat sheet detailing...
- Primary mark overview
- Basic logo do's and don'ts
- Basic typography details
- Simple color palette and color codes
- File-type explanations and library asset list
Phase 03: Custom Asset Library
What's Included: A custom-built file structure of your brand assets
- Outlined file exports in .eps, .jpg and .png
- Color/single-color, black and white/reverse file variations
- Files built for CMYK and RGB color spaces respectively (print and digital)
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And that's it! After logo selection I'll create your branding cheat sheet and package and deliver all of your assets right to your inbox!
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*Why do I need a brand cheat sheet?
That's a good question! A branded cheat sheet is your recipe for success and it's important because it not only provides you with the ability to maintain brand consistency across various channels, but it also gives you a quick guide to your most important branding details like:
- an overview of the marks in your custom asset library so you can quickly locate what file you need for what application
- explains why file types are most appropriate for print and digital spaces
- provides the CMYK, RGB and HEX codes used to indicate your brand-specific colors so you're not spending time looking for them.
And it's also a great asset to share with other creatives working to support your brand so everyone is on the same page.
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Looking for more or additional branding assets like business cards, basic social media profile assets, a variable brand kit, custom brand name or brand guide?
Reach out and let me know if you're looking for additional assets or looking for a more customized and detailed approach to your specific needs and brand goals. I'm happy to create a brand-specific project scope to help meet your brand goals!