Variable Brand Kit & Cheat Sheet
Starting at
$
2,500
About this service
Summary
Deliverables: This expanded variable brand kit introduces more mark flexibility with three variations (1x primary, 1x variation and 1x graphic/icon), as well as some high level design and strategy rationale used to inform concepts and decisions.
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Phase 01: Logo Exploration
What's Included: 1x primary logo mark, 1x logo variation, 1x icon/graphic
- Basic inquiry session to get know each other and to learn a bit more about your business story, goals and services/offerings
- Develop custom primary logo and variation options (choose one)
- 1 round of minor revisions, if needed
Phase 02: Branded Cheat Sheet*
What's Included: -page technical brand cheat sheet detailing...
- Primary mark overview
- Conceptual/design rationale statement
- Basic logo do's and don'ts
- Basic typography details
- Simple color palette and color codes
- File-type explanations and library asset list
Phase 03: Custom Asset Library
What's Included: A custom-built file structure of your brand assets
- Outlined file exports in .eps, .jpg and .png
- Color/single-color, black and white/reverse file variations
- Files built for CMYK and RGB color spaces respectively (print and digital)
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And that's it! After logo selection I'll create your branding cheat sheet and package and deliver all of your assets right to your inbox!
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*Why do I need a brand cheat sheet?
That's a good question! A branded cheat sheet is your recipe to success and it's important because it not only provides you with the ability to maintain brand consistency across various channels, but it also gives you a quick guide to your most important branding details like:
- an overview of the marks in your custom asset library so you can quickly locate what file you need for what application
- explains why file types are most appropriate for print and digital spaces
- provides the CMYK, RGB and HEX codes used to indicate your brand-specific colors so you're not spending time looking for them.
And it's also a great asset to share with other creatives working to support your brand so everyone is on the same page.
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Looking for more or additional branding assets like business cards, basic social media profile assets, a variable brand kit, custom brand name or brand guide?
Reach out and let me know if you're looking for additional assets or looking for a more customized and detailed approach to your specific needs and brand goals. I'm happy to create a brand-specific project scope to help meet your brand goals!
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