App Design

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Jasmine Harwood

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About this service

Summary

I understand that your app is more than just a product - it's a representation of your brand, your values, and your vision. That's why I take the time to get to know you, your business, and your target audience. I'll work closely with you to create a design that brings your ideas to life and resonates with your users.
My design process begins by outlining the app architecture and exploring the look and feel of the app, to give you a clear picture of how your app will look and function. From there, we'll refine the design until it's perfect, with a focus on user experience, simplicity, and functionality.
I take pride in my work and I am committed to delivering high-quality apps that exceed my clients' expectations. I have experience designing apps for a variety of industries, including beauty, education, travel, construction, social media, and more. I always keep up with the latest trends in app design and will look for innovative ways to make your app stand out from the competition.
MY PROCESS
Onboarding & Client Portal Setup: To start, I will get you set up on your very own client portal on Notion. Your client portal will include everything you will need for the project; contracts, invoices, discovery questionnaire, FAQs, project uploads, the ability to leave feedback, any revisions and your final files. Project kick off includes signing the contract and paying the 50% deposit invoice.
Discovery Phase: Once onboarding is complete, you will fill out a discovery questionnaire on Notion so I can get a better understanding of your business and vision for the project. These questions help me to get to know your business, identify your goals and really get to the core of your brand. They will also allow me to explore the creative direction you’re after and define the scope of the app. The questionnaire includes questions on your goals, brand personality, ideal customer, competitors, the vision you have for your app, and more.
Brand Strategy & Creative Direction: Based on the answers provided in the discovery questionnaire, a brand strategy and creative direction presentation is then created. This presentation includes brand strategy work, plus 2 mood board concepts that present the potential creative direction we will take with the app. I will ask you to look at both mood board directions and let me know which one you feel drawn to the most. A feedback form will be provided on Notion to help you deliver effective feedback.
App Architecture: This stage will involve the creation of a sitemap and/or wireflow (depending on which is most suitable for the project). This will provide the foundation for your app. It is essentially a list of all the screens that will be included in your app and any links between them.
App Style Exploration: The exciting part is just beginning! To ensure we are all on the same page, we’ll pick 2-3 screens to style and polish so we can agree on the overall design style first before carrying it across the rest of the screens. The initial 2-3 screens we design will be based on the creative direction and strategy that was agreed on in the previous stages. Colours, typography, various components, imagery and the overall design style will be presented here, ready to be carried on throughout the remaining screens of your app.
Remaining App Design: Once the initial app screens have been signed off, I will design the remaining screens of your app. The design style used in the initial app screens will be carried on throughout the rest of the app to ensure all screens are consistent.
UI/UX Guidelines (optional added extra): Once the app designs have been signed off, a UI/UX guidelines document will be created which will outline various design elements such as colour schemes, typography, iconography, layouts, and user interface components such as buttons, forms, navigation menus, and more. These guidelines will ensure a consistent look and feel across all marketing materials, and create a strong and recognisable visual language.
Offboarding, Files & Review: Once the final invoice has been paid, your final files will be uploaded (Figma files and any other relevant files). Finally, I’d love to hear your thoughts & feedback on the project, what it was like working with me and what you thought of my process.

What's included

  • Brand Strategy Work

    Brand strategy work which outlines how you will differentiate yourself in the marketplace, emphasising your unique value proposition and identity. Brand strategy work includes; purpose, vision, values, target audience, audience personas, competitor analysis and brand personality/tone of voice. The brand strategy serves the purpose of helping you maintain a positive brand image, gain customer loyalty and stand out among competitors.

  • App Designs

    Based on your brand strategy and goals, I will deliver a well-designed, visually appealing app that provides a seamless user experience, making it easy for users to find the information they need and to take their desired actions.

  • UI/UX Guidelines (optional added extra)

    A UI/UX guidelines document that includes guidelines for design elements such as colour schemes, typography, iconography, layouts, and user interface components such as buttons, forms, navigation menus, and more. These guidelines will ensure a consistent look and feel across all marketing materials, and create a strong and recognisable visual language.

Skills and tools

Mobile Designer
Visual Designer
UX Designer
Figma

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