Website Design

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Jasmine Harwood

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About this service

Summary

My website design process starts with understanding your business goals, target audience, and unique brand identity. I'll work with you to create a website that not only meets your needs but also exceeds your expectations. From planning and building your site architecture to creating the desktop designs and mobile designs, I'll handle every aspect of the process, ensuring that your website is user-friendly, visually appealing, and easy to navigate.
My goal is to help you establish a strong and effective online presence, one that not only looks great but also delivers tangible results for your business. Whether you're looking to generate leads, increase sales, or simply enhance your brand identity, my website design package can help take your online presence to the next level.
MY PROCESS
Onboarding & Client Portal Setup: To start, I will get you set up on your very own client portal on Notion. Your client portal will include everything you will need for the project; contracts, invoices, discovery questionnaire, FAQs, project uploads, the ability to leave feedback, any revisions and your final files. Project kick off includes signing the contract and paying the 50% deposit invoice.
Discovery Phase: Once onboarding is complete, you will fill out a discovery questionnaire on Notion so I can get a better understanding of your business and vision for the project. These questions help me to get to know your business, identify your goals and really get to the core of your brand. They will also allow me to explore the creative direction you’re after and define the scope of the website. The questionnaire includes questions on your goals, brand personality, ideal customer, competitors, the vision you have for your website, and more.
Brand Strategy & Creative Direction: Based on the answers provided in the discovery questionnaire, a brand strategy and creative direction presentation is then created. This presentation includes brand strategy work, plus 2 mood board concepts that present the potential creative direction we will take with the project. I will ask you to look at both mood board directions and let me know which one you feel drawn to the most. A feedback form will be provided on Notion to help you deliver effective feedback.
Site Architecture: This stage will involve the creation of a sitemap and/or wireflow (depending on which is most suitable for the project). This will provide the foundation for your website. It is essentially a list of all the pages that will be included in your website, their hierarchy and any links between them.
Landing Page Design: The exciting part is just beginning! To ensure we are all on the same page, an initial landing page concept will be created so we can agree on the overall design style before carrying it across the rest of the website. The initial landing page concept will be based on the creative direction and strategy that was agreed on in the previous stages. Colours, typography, various components, imagery and the overall design style will be presented here, ready to be carried on throughout the remaining pages of your site.
Remaining Website Design: Once the landing page has been signed off, I will design the remaining pages of your website. The design style used in the landing page will be carried on throughout all pages to ensure all pages of your website are consistent.
Responsive (Mobile) Designs: Once the remaining website designs have been signed off, I will design all the responsive versions of your website to ensure it remains seamless and user-friendly on a smaller screen size.
UI/UX Guidelines (optional added extra): Once the website has been signed off, a UI/UX guidelines document will be created which will outline various design elements such as colour schemes, typography, iconography, layouts, and user interface components such as buttons, forms, navigation menus, and more. These guidelines will ensure a consistent look and feel across all marketing materials, and create a strong and recognisable visual language.
Offboarding, Files & Review: Once the final invoice has been paid, your final files will be uploaded (Figma files and any other relevant files). Finally, I’d love to hear your thoughts & feedback on the project, what it was like working with me and what you thought of my process.

What's included

  • Brand Strategy Work

    Brand strategy work which outlines how you will differentiate yourself in the marketplace, emphasising your unique value proposition and identity. Brand strategy work includes; purpose, vision, values, target audience, audience personas, competitor analysis and brand personality/tone of voice. The brand strategy serves the purpose of helping you maintain a positive brand image, gain customer loyalty and stand out among competitors.

  • Website Design

    Based on your brand strategy and goals, I will deliver a well-designed, visually appealing website that provides a seamless user experience, making it easy for visitors to find the information they need and to take their desired actions. A well-crafted website will enable you to establish a strong online presence and attract and engage your customers.

  • Responsive (Mobile) Design

    Creating responsive (mobile) designs ensures that your website remains seamless and user-friendly on a smaller screen size. This can help improve user engagement, reduce bounce rates, and increase conversions. With more and more people accessing websites on mobile devices, responsive design has become essential for any website looking to stay competitive in today's digital landscape.

  • UI/UX Guidelines (optional added extra)

    A UI/UX guidelines document that includes guidelines for design elements such as colour schemes, typography, iconography, layouts, and user interface components such as buttons, forms, navigation menus, and more. These guidelines will ensure a consistent look and feel across all marketing materials, and create a strong and recognisable visual language.

Skills and tools

Visual Designer
Web Designer
UX Designer
Figma

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