Your All-in-One Branding Solution

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About this service

Summary

With 20 years of experience and a track record of crafting over 100 visual identities worldwide, I design complete branding kits that ensure consistency and impact. My approach combines strategy, creativity, and precision to develop logos, color palettes, typography, and visuals that create a strong, timeless brand presence.

Process

1. Discovery & Research
Initial Call: Understand the client's vision, goals, and brand needs.
Logo Questionnaire: Client provides insights on preferences, target audience, and industry positioning.
2. Concept Development
Brainstorming & Strategy: Research industry trends, competitors, and unique positioning.
Sketching & Ideation: Develop initial design directions and visual themes.
Concept Creation: Design 3-5 logo concepts aligned with the brand strategy.
3. Refinement & Finalization
Client Feedback & Iterations: Revise and refine the chosen concept based on input.
Logo Finalization: Deliver the approved logo in all necessary formats and variations.
4. Brand Identity System
Typography Selection: Define primary and secondary fonts for brand consistency.
Color Palette Development: Establish brand colors with HEX, RGB, and CMYK values.
Supporting Visuals: Create brand elements that complement the logo (icons, patterns, etc.).
5. Brand Application
Social Media Assets: Design profile images, cover photos, and post templates.
Brand Book Creation: Compile all brand guidelines, including logo usage, colors, typography, and visuals.

What's included

  • Logo Package

    Comprehensive logo package including all variations, formats, and color options, optimized for print, digital, and various brand applications.

  • Brand Colors

    Brand color sheet with all essential color codes, including HEX, RGB, and CMYK, for accurate and consistent application across all media.

  • Typography

    Typography guidelines detailing brand fonts, including font names, styles, and usage rules, ensuring consistency across all platforms.

  • Supporting Visuals

    Development of unique supporting visuals that seamlessly connect the logo with other brand elements, such as typography, imagery, and layouts, ensuring a cohesive visual identity.

  • Social Media Assets

    Custom-designed social media assets, including profile and cover images, post templates, and other branded visuals, optimized for all major platforms.

  • Packaging Design

    Custom packaging design tailored to your brand, ensuring a cohesive look across materials, structure, and print production, while enhancing brand recognition and customer experience.

  • Brand Book

    Comprehensive Brand Book outlining logo usage, color palette, typography, and supporting visuals, ensuring a consistent and cohesive brand identity across all touchpoints.


Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma