Your All-in-One Branding Solution

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About this service

Summary

With 20 years of experience and a track record of crafting over 100 visual identities worldwide, I design complete branding kits that ensure consistency and impact. My approach combines strategy, creativity, and precision to develop logos, color palettes, typography, and visuals that create a strong, timeless brand presence.

Process

1. Discovery & Research
Initial Call: Understand the client's vision, goals, and brand needs.
Logo Questionnaire: Client provides insights on preferences, target audience, and industry positioning.
2. Concept Development
Brainstorming & Strategy: Research industry trends, competitors, and unique positioning.
Sketching & Ideation: Develop initial design directions and visual themes.
Concept Creation: Design 3-5 logo concepts aligned with the brand strategy.
3. Refinement & Finalization
Client Feedback & Iterations: Revise and refine the chosen concept based on input.
Logo Finalization: Deliver the approved logo in all necessary formats and variations.
4. Brand Identity System
Typography Selection: Define primary and secondary fonts for brand consistency.
Color Palette Development: Establish brand colors with HEX, RGB, and CMYK values.
Supporting Visuals: Create brand elements that complement the logo (icons, patterns, etc.).
5. Brand Application
Social Media Assets: Design profile images, cover photos, and post templates.
Brand Book Creation: Compile all brand guidelines, including logo usage, colors, typography, and visuals.

What's included

  • Logo Package

    Comprehensive logo package including all variations, formats, and color options, optimized for print, digital, and various brand applications.

  • Brand Colors

    Brand color sheet with all essential color codes, including HEX, RGB, and CMYK, for accurate and consistent application across all media.

  • Typography

    Typography guidelines detailing brand fonts, including font names, styles, and usage rules, ensuring consistency across all platforms.

  • Supporting Visuals

    Development of unique supporting visuals that seamlessly connect the logo with other brand elements, such as typography, imagery, and layouts, ensuring a cohesive visual identity.

  • Social Media Assets

    Custom-designed social media assets, including profile and cover images, post templates, and other branded visuals, optimized for all major platforms.

  • Packaging Design

    Custom packaging design tailored to your brand, ensuring a cohesive look across materials, structure, and print production, while enhancing brand recognition and customer experience.

  • Brand Book

    Comprehensive Brand Book outlining logo usage, color palette, typography, and supporting visuals, ensuring a consistent and cohesive brand identity across all touchpoints.


Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma