Variable Brand Kit, Basic Social Assets & Short Brand Guide
Starting at
$
3,000
About this service
Summary
Deliverables: This variable brand kit package introduces further expansion and flexibility with three variations (1x primary, 1x variation and 1x graphic/icon) informed by design strategy and research as well as a custom 6-8 page brand guide and basic social profile assets.
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Phase 01: Logo Exploration
What's Included: 1x primary logo mark, 1x logo variation, 1x icon/graphic
- Basic inquiry session to learn a bit more about your business story, goals and services/offerings
- Concepts are informed by thought-driven strategic research that takes into consideration your brand, market and target audience
- Develop custom primary logo and variation options (choose one)
- 1 round of minor revisions, if needed
Phase 02: Brand Guide Development
What's Included: 6-8-page brand guide...
- Cover
- Table of Contents
- Design and concept rationale
- Logo showcase
- Logo do's and don'ts
- Basic color palette details and technical resources
- Typeface overview
- File type explanations
- Custom assets library overview
- End card
Phase 03: Basic Social Profile Assets
What's Included: Basic social profile graphics: FB, IG, Twitter, Tiktok and LinkedIn
Once your logo assets are chosen and approved I'll build out these supporting social assets to include in your custom asset library
Phase 04: Custom Asset Library
What's Included: A custom-built file structure of your brand assets
- Outlined file exports in .eps, .jpg and .png
- Color/single-color, black and white/reverse file variations
- Files built for CMYK and RGB color spaces respectively (print and digital)
- Basic social profile assets for FB, IG, Twitter, Tiktok and LinkedIn
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And that's it! After logo selection I'll create your branding cheat sheet and package and deliver all of your assets right to your inbox!
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*What's a brand guide?
This is a great question. Brand guides can be short or even hundreds of pages long. They're expanded strategy documents that outline not only the basic and technical details of a brand (like marks, colors and typography) but often also include considerations around voice and tone, conceptual rationale and even history of the brand and thoughts around a brand's "Why". These documents are important to have if you plan on working with multiple creative vendors or have a team executing design work for you as it provides a strong foundation to keep the brand's visual and verbal messages consistent.
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Looking for more or additional branding assets like identity suites, business cards, additional social media profile assets, websites or custom-copy writing?
Reach out and let me know if you're looking for additional assets or looking for a more customized and detailed approach to your specific needs and brand goals. I'm happy to create a brand-specific project scope to help meet your brand goals!
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