What's included

• 🧙 Discovery Consultation

  We begin with a comprehensive discussion to define your brand's aesthetic, tone, and project deliverables. A meticulously crafted questionnaire serves as a gateway to explore the essence of your brand, diving into your vision, mission and aspirations. This stage ensures alignment of expectations and a clear understanding of your goals.

• Moodboard Development

  Based on our consultation, I will create two distinct moodboard options that encapsulate your brand's identity and establish two potential creative directions for the project. These moodboards may include curated photography, typography samples, and graphic design elements. You will select one moodboard to guide the project's visual trajectory.

• 🧙 Logo Suite Design*

  Up to three initial concepts are created, leading to a refined final logo suite that includes:
a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and a Favicon to establish a strong web presence.

• Color Palette*

  A cohesive color system will be created comprising your brand's primary and secondary colors, along with corresponding digital and print values, and suggested pairings to maintain visual harmony

• Typography*

  A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.

• Brand Elements*

  Custom-designed assets such as patterns, icons, or branded imagery that enhance and complement your brand's visual identity

• ✨ Brand assets Handover

  Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use both in print and digital mediums.

• 🧙 Brand Manual + Brand in Use

  A comprehensive Brand Manual document will be provided to ensure consistent application of your new brand identity across all platforms, detailing appropriate use of all elements of the new branding - logo suite, typography, colors and brand elements. The Brand Manual is supported by a carefully crafted set of mockups showcasing the branding's application in real world scenarios, both digital and in print

• 🧙 Social Media Kit - Instagram*

  Profile picture options, 10 feed templates blending text, images, and creative layouts for engagement, 3 story templates built for interaction, 3 reel covers to keep your video content polished, and 6 highlight covers for a cohesive, professional profile aesthetic.

• Sample Feed Layout - Instagram

  A visual representation of your new Instagram aesthetic, utilizing the designed templates and sample imagery to demonstrate a cohesive feed strategy.

• 🧙 Social Media Kit - Banners *

  Custom-designed banners and profile images for 3 platforms of your choice (e.g., Facebook, X, YouTube, LinkedIn, Discord, VK), each optimized for platform-specific dimensions and display across devices.

• 🧙 Tailored Brand Collateral

  Select up to 6 standard brand assets or 3 complex design pieces, tailored to your business needs. Options include business cards, custom stationery such as letterheads, envelopes, and invoice templates, as well as packaging design that ensures your products make a lasting impression. Presentation decks and sales materials can be crafted for impactful client communication, while branded merchandise like tote bags, apparel, and lanyards helps extend your brand’s visibility in a polished, professional way.

• 🤝 Review process

  Items marked with an asterisk (*) include up to 2 rounds of revisions based on your feedback, ensuring the final designs align with your vision.

• 🤍 Tutorial & Support

  Post-project, you'll receive a detailed tutorial on effectively utilizing your new templates, complemented by a week-long support period to address any questions or adjustments needed.