A fashion brand is more than its products. It's a point of view, a mood, a way of dressing the world. I design online stores that carry that soul, so browsing feels like stepping into your brand, not into a catalogue.

Every store is designed from scratch in Framer, with Shopify running products, payments and orders behind it. No themes, no templates.

I'm Francesco Gallo, an Italian UI/UX designer working on the web since 2009 and an approved Framer Expert. My work has been recognised by Awwwards and CSS Design Awards, including Website of the Day. I don't take on many projects. That is deliberate. You work directly with me, from the first conversation to launch.

We start from your brand, your collections and how you want your customers to feel. If you already have a store, I map what works and what must be preserved.

I define the structure of the store and the path from collection to checkout, with early wireframes and the visual references that will guide the design.

I design one complete page and a few key sections. We review them together and refine the direction before extending it to every template.

I build the store in Framer, with every transition and detail that makes browsing effortless, and connect it to Shopify for products, inventory and checkout.

Metadata, sitemap, redirects if you're moving from an existing store, and full testing on desktop and mobile.

I connect your domain, publish the store and walk you through managing it. After launch I stay close by, with [N] weeks of dedicated support.

Every brand is different, so the final quote depends on the scope of the project, and timelines on my current workload. Tell me about your brand, your collections and what you have in mind. I'll reply with a tailored proposal and a realistic timeline.