Summary

FAQs

• Can you guarantee conversions?

  Nope. Email success is built on a number of factors, including the health of your email list, how well you've nailed your messaging research, and your CRM strategy. I can't promise your conversions will go up, but I do promise that by the end of the audit you'll have a good grip on whether or not the content and reader experience is a variable you need to worry about or not, plus some actionable ideas on how to improve it.

• What do you know about email, anyway?

  I spent 6 years on the copy and then content teams at a scale-up, where we grew from 30 to 50+million users. I wrote 100s of emails for all sorts of purposes, from transactional and broadcast content to specific campaigns. As a content strategist my customer research and subsequent findings were validated when the team shifted the email content balance toward product education, seeing a huge lift in opens, click-throughs and app engagement. I've also done email-specific conversion copy training, which leans heavily on messaging strategy and understanding inbox behaviours.

• Can you help with implementation?

  I offer separate email strategy and copywriting services, if that's what you mean. I do not offer technical implementation support. I.e. I can provide the research, segmentation rules and strategic copy, but I won't touch your ESP.

• What do people say about your work?

  “[Catherine] is smart, conceptually strong, and absolutely fun to work with. I can highly recommend [her] as a true content expert and a fantastic collaborator.” ~ Joerdis Hille, head of comms at Meet5 and ex head of B2B comms at komoot

• Can I see one more testimonial?

  "Catherine's work is always of a very high-quality and she has an awesome knack for injecting komoot's personality into everything she writes. I always enjoy proofing her copy – her email campaigns are excellent!" ~ Craig Taylor, ex Copy lead @ komoot