Email sequence mapping & copywriting by Catherine SempillEmail sequence mapping & copywriting by Catherine Sempill
Email sequence mapping & copywritingCatherine Sempill
Cover image for Email sequence mapping & copywriting
Email is a powerful medium to build brand rapport and trust, bake in retention, and boost sales, thanks to personalisation and the power to automate. Like everything though, it works best with a strategy. This service is that strategy, answering the who (to send to), what (to say), when and whys of email. It also delivers optimised copy that builds a cohesive, persuasive message over a series of emails, taking the whole process of planning and writing emails off your plate.

What's included

Message Map
A hierarchy of messages that ensures content is highly relevant to the reader, based on voice of customer research and persona information.
Sequence map of triggered emails
Email by email break down so you can see what content to send when, including rationale
Optimised copy
Email copy for triggered emails delivered with detailed implementation guides for segmenting & tagging.
FAQs

Contact for pricing
Service provided by
Email sequence mapping & copywritingCatherine Sempill
Contact for pricing
Cover image for Email sequence mapping & copywriting
Email is a powerful medium to build brand rapport and trust, bake in retention, and boost sales, thanks to personalisation and the power to automate. Like everything though, it works best with a strategy. This service is that strategy, answering the who (to send to), what (to say), when and whys of email. It also delivers optimised copy that builds a cohesive, persuasive message over a series of emails, taking the whole process of planning and writing emails off your plate.

What's included

Message Map
A hierarchy of messages that ensures content is highly relevant to the reader, based on voice of customer research and persona information.
Sequence map of triggered emails
Email by email break down so you can see what content to send when, including rationale
Optimised copy
Email copy for triggered emails delivered with detailed implementation guides for segmenting & tagging.
FAQs

Contact for pricing