Summary

FAQs

• Can you guarantee conversions?

  Nope. The funnel strategy and copy is but one piece of the puzzle so I rarely guarantee results. I do guarantee to use the available customer knowledge, behaviour insights, and all my strategic storytelling tools to write the most persuasive, personality-packed* sequence possible. *Unless you want toned-down personality. The tone of voice is something we cover in the kick-off call.

• What do you know about email anyway?

  I spent 6 years on the content team at a scale-up, where we grew from 30 to 50+million users. There I got to battle-test my conversion copy training and discover first-hand both how to leverage email in the customer journey, and what works for email content more broadly. In the strategy role my customer research and subsequent findings were validated when the team shifted the email content balance toward product education, seeing a huge lift in opens, click-throughs and app engagement. I've also done email-specific conversion copy training, which leans heavily on messaging strategy and understanding inbox behaviours.

• What do people say about you and your work?

  "[Catherine, you're really good at] methodical strategic research: Advocating for and bringing qualitative research & behavioural science into the team." ~ Jim Luxford, ex-Brand director @ komoot

• Can I see another testimonial?

  "Over the years, [Catherine] levelled up our copy and helped us build smart, scalable content systems that actually worked. Her grasp of strategy was genuinely refreshing — she combined big-picture thinking with practical execution." ~ Craig Taylor, ex Copy lead @ komoot

• Can you help with implementation?

  Technical implementation is not my "zone of genius". I.e. I provide all copy with clear implementation guides but I do not go into your ESP to upload content or hit send.