Email sequence mapping & copywritingCatherine Sempill
Email is a powerful medium to build brand rapport and trust, bake in retention, and boost sales, thanks to personalisation and the power to automate. Like everything though, it works best with a strategy. This service is that strategy, answering the who (to send to), what (to say), when and whys of email. It also delivers optimised copy that builds a cohesive, persuasive message over a series of emails, taking the whole process of planning and writing emails off your plate.
What's included
Message Map
A hierarchy of messages that ensures content is highly relevant to the reader, based on voice of customer research and persona information.
Sequence map of triggered emails
Email by email break down so you can see what content to send when, including rationale
Optimised copy
Email copy for triggered emails delivered with detailed implementation guides for segmenting & tagging.
FAQs
Nope. The funnel strategy and copy is but one piece of the puzzle so I rarely guarantee results. I do guarantee to use the available customer knowledge, behaviour insights, and all my strategic storytelling tools to write the most persuasive, personality-packed* sequence possible. *Unless you want toned-down personality. The tone of voice is something we cover in the kick-off call.
I spent 6 years on the content team at a scale-up, where we grew from 30 to 50+million users. There I got to battle-test my conversion copy training and discover first-hand both how to leverage email in the customer journey, and what works for email content more broadly. In the strategy role my customer research and subsequent findings were validated when the team shifted the email content balance toward product education, seeing a huge lift in opens, click-throughs and app engagement. I've also done email-specific conversion copy training, which leans heavily on messaging strategy and understanding inbox behaviours.
"[Catherine, you're really good at] methodical strategic research: Advocating for and bringing qualitative research & behavioural science into the team." ~ Jim Luxford, ex-Brand director @ komoot
"Over the years, [Catherine] levelled up our copy and helped us build smart, scalable content systems that actually worked. Her grasp of strategy was genuinely refreshing — she combined big-picture thinking with practical execution." ~ Craig Taylor, ex Copy lead @ komoot
Technical implementation is not my "zone of genius". I.e. I provide all copy with clear implementation guides but I do not go into your ESP to upload content or hit send.
Contact for pricing
Service provided by
Catherine Sempill London, UK
Email sequence mapping & copywritingCatherine Sempill
Contact for pricing
Email is a powerful medium to build brand rapport and trust, bake in retention, and boost sales, thanks to personalisation and the power to automate. Like everything though, it works best with a strategy. This service is that strategy, answering the who (to send to), what (to say), when and whys of email. It also delivers optimised copy that builds a cohesive, persuasive message over a series of emails, taking the whole process of planning and writing emails off your plate.
What's included
Message Map
A hierarchy of messages that ensures content is highly relevant to the reader, based on voice of customer research and persona information.
Sequence map of triggered emails
Email by email break down so you can see what content to send when, including rationale
Optimised copy
Email copy for triggered emails delivered with detailed implementation guides for segmenting & tagging.
FAQs
Nope. The funnel strategy and copy is but one piece of the puzzle so I rarely guarantee results. I do guarantee to use the available customer knowledge, behaviour insights, and all my strategic storytelling tools to write the most persuasive, personality-packed* sequence possible. *Unless you want toned-down personality. The tone of voice is something we cover in the kick-off call.
I spent 6 years on the content team at a scale-up, where we grew from 30 to 50+million users. There I got to battle-test my conversion copy training and discover first-hand both how to leverage email in the customer journey, and what works for email content more broadly. In the strategy role my customer research and subsequent findings were validated when the team shifted the email content balance toward product education, seeing a huge lift in opens, click-throughs and app engagement. I've also done email-specific conversion copy training, which leans heavily on messaging strategy and understanding inbox behaviours.
"[Catherine, you're really good at] methodical strategic research: Advocating for and bringing qualitative research & behavioural science into the team." ~ Jim Luxford, ex-Brand director @ komoot
"Over the years, [Catherine] levelled up our copy and helped us build smart, scalable content systems that actually worked. Her grasp of strategy was genuinely refreshing — she combined big-picture thinking with practical execution." ~ Craig Taylor, ex Copy lead @ komoot
Technical implementation is not my "zone of genius". I.e. I provide all copy with clear implementation guides but I do not go into your ESP to upload content or hit send.
Contact for pricing