Summary

FAQs

• Can you guarantee conversions?

  Nope. Copy is but one piece of the puzzle so I rarely guarantee results. I do guarantee to use the available customer knowledge, behaviour insights, and all my strategic storytelling tools to write the most persuasive, personality-packed* sequence possible. *Unless you want toned-down personality. The tone of voice is something we cover in the kick-off call.

• What do you know about email copywriting anyway?

  I spent 6 years on the content team at a scale-up, where we grew from 30 to 50+million users. There I got to battle-test my conversion copy training and discover first-hand both how to leverage email in the customer journey, and what works for email content.

• Can you help with implementation

  Technical implementation is not my "zone of genius". I.e. I provide all copy with clear implementation guides but I do not go into your ESP to upload content or hit send.

• What do people say about your work?

  "Catherine's work is always of a very high-quality and she has an awesome knack for injecting komoot's personality into everything she writes. I always enjoy proofing her copy – her email campaigns are excellent!" ~ Craig Taylor, ex Copy lead @ komoot

• Can I see one more testimonial?

  "I really appreciate the questions you ask around the briefs. It shows you're genuinely involved, and interested in finding the best solutions." ~ Jim Luxford, ex-Brand director @ komoot