A full layout of your brand’s visual identity.
This includes your brand palette ( both hex codes and CMYK values), brand fonts ( web/social ), icons (if applicable), imagery mood-board, logos ( primary and secondary ), collateral board ( what your branding looks like on business cards, digital assets, social media graphics), instructions for maintaining a cohesive and consistent brand image.
• Discovery and Strategy: Research on the brand, its values, target audience, and competitive landscape.
• Design Development: Create initial design concepts for the logo, color palette, typography, and other visual elements.
• Feedback and Revisions: Collaborate with the client to gather feedback and make necessary revisions to refine the Brand Kit.
Timeline: 3-4 weeks
The timeframe for creating a Brand Kit can vary depending on factors such as the complexity of the brand, the extent of design elements required, and the speed of collaboration and decision-making between the client and the myself.