What's included

• Custom logo

  A logo that translates across the board? YES. You’ll receive a custom logo, in 3 file forms, for social media, website, and (if applicable) product packaging.

• Brand Development

  If you’re starting from step one and need to fully create your brand’s identity, we would first start in the development phase. 1. Discovery Phase: • Define the brand’s mission, vision, and values. • Conduct market research to understand the industry, target audience, and competitors. • Identify key differentiators and unique selling propositions. 2. Strategy Development: • Establish the brand positioning in the market. • Define the brand personality, tone, and messaging. • Determine key brand attributes that resonate with the target audience. Timeline: 1-2 weeks The timeframe for developing a brand identity is influenced by various factors, including the scope of the project, the complexity of the brand, and the efficiency of collaboration.

• Brand Kit

  A full layout of your brand’s visual identity. This includes your brand palette ( both hex codes and CMYK values), brand fonts ( web/social ), icons (if applicable), imagery mood-board, logos ( primary and secondary ), collateral board ( what your branding looks like on business cards, digital assets, social media graphics), instructions for maintaining a cohesive and consistent brand image. • Discovery and Strategy: Research on the brand, its values, target audience, and competitive landscape. • Design Development: Create initial design concepts for the logo, color palette, typography, and other visual elements. • Feedback and Revisions: Collaborate with the client to gather feedback and make necessary revisions to refine the Brand Kit. Timeline: 3-4 weeks The timeframe for creating a Brand Kit can vary depending on factors such as the complexity of the brand, the extent of design elements required, and the speed of collaboration and decision-making between the client and the myself.