TAILORED CAMPAIGN MANAGEMENT

Lex ~ Society Peach

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About this service

Summary

Elevate your brand with my exclusive campaign guide creation service featuring custom graphics, showcasing a proven track record of successful campaigns. Drawing on my background in influencer collaborations, production, and industry insights, I bring a unique blend of expertise to deliver strategically crafted, visually compelling campaigns tailored to your brand's success.

Process

1. Discovery and Strategy:

• In-depth consultation to understand your brand, goals, and target audience.

• Formulate a comprehensive campaign strategy, emphasizing your unique selling propositions.

2. Graphics Curation and Design:

• Skillfully curate and enhance graphics using photos and videos provided by you.

• Develop a visually appealing campaign identity, including custom images, infographics, and templates.

3. Content Creation (if applicable):

• Collaborate with you, leveraging local presence or mailed samples for tailored content creation.

• Craft compelling copy that aligns with your brand voice and resonates with your audience.

4. Platform Optimization:

•Tailor content for various platforms, ensuring optimal engagement and impact.

• Implement platform-specific strategies to maximize reach.

5. Launch and Promotion:

• Strategically plan pre-launch teaser phases and execute a synchronized launch day.

• Explore promotional opportunities, drawing on my experience in influencer collaborations.

6. Analytics and Optimization:

• Implement real-time analytics monitoring to track campaign performance.

• Provide detailed reports with insights and recommendations for ongoing optimization.

7. Ongoing Support:

• Offer post-launch support for updates, engagement strategies, and further optimization.

• Address any queries promptly to foster a collaborative and responsive partnership.

8. Results Showcase:

• Showcase tangible results through key performance indicators and success metrics.

• Highlight the impact of the campaign on brand awareness, engagement, and conversion rates.

Throughout this process, my background in successful campaigns, influencer collaborations, production, and industry trends ensures a uniquely tailored and impactful campaign guide for your brand's success.

FAQs

How long should I plan for a campaign launch?
A minimum of two months is required to successfully plan for a campaign launch. Depending on your needs and goals, plans for 2-3 months in full. This ensures we are well ahead of schedule.
Should I add UGC content to my service?
That depends on your needs and goals, which we can find out during our discovery call. UGC content is great because it’s not the overly produced take on promotional content. It looks real, can provide honest assessments, and builds trust with potential clients.

What's included

Discovery and Strategy Development
Discovery Phase: • In-depth consultation to understand your brand, objectives, and target audience. • Identify key messaging, brand voice, and unique selling propositions. • Questionnaire Strategy Development: • Formulate a comprehensive campaign strategy tailored to your specific goals. • Define campaign timelines, milestones, and key performance indicators. Your guide focuses on your product or service launch pre and post rollout, marketing activities, campaign timelines, milestones, and key performance indicators. All initiatives are based on your target market and current goals, consultation, questionnaire, and strategic research. Your guide will put an emphasis on connecting with your audience and selling effectively. Timeline: 2-3 weeks
Strategic + Branded Assets
Curated and branded graphics: • Using photos and videos provided by the client. • All unique visual identity, including custom images, infographics, and templates. • Copy that aligns with your brand voice and resonates with your audience. Platform Optimization: • Tailor content for multiple platforms, ensuring optimal engagement on each. • Implement platform-specific strategies to maximize reach and impact. Timeframe: 3-4 weeks Depending on the number and complexity of graphics, this phase may require several iterations for refinement.
UGC + Influencer promotion. *optional*
Explore optional promotional opportunities, such as UGC (user generated content) to showcase your product or service in action. These work great for campaigns, as it provides a realistic/beneficial element to your campaign, outside of graphics and aesthetically branded content. All UGC content is done by me. Specs: IPhone 14 Pro Max. - all content is high quality, edited, and branded for your campaign. Both photo and video assets, depending on what we discuss for your campaign plan. Great for: social media platforms like TikTok | IG | Facebook , realistic customer review-type content, and building trust with potential customers. *This will require samples to be mailed prior.* Timeframe: 2-3 weeks
Support | Post Launch
To measure the success of your campaign and assist with a successful launch, I’ll be of support to ensure things are running smoothly. Analytics and Optimization: • Provide detailed reports with insights and recommendations for ongoing optimization. • Adjust strategies based on analytics to ensure continuous improvement. Ongoing Support: • Offer post-launch support with content updates, engagement strategies, and further optimization. •Address client queries and concerns Results and Impact: • Showcase tangible results through key performance indicators and success metrics. •Highlight the impact of the campaign on brand awareness, engagement, and conversion rates. - Timeframe: as needed during launch phase | 1 week for follow up report

Skills and tools

Content Creator

Content Writer

Social Content Design