TAILORED CAMPAIGN MANAGEMENT
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About this service
Summary
FAQs
How long should I plan for a campaign launch?
A minimum of two months is required to successfully plan for a campaign launch. Depending on your needs and goals, plans for 2-3 months in full. This ensures we are well ahead of schedule.
Should I add UGC content to my service?
That depends on your needs and goals, which we can find out during our discovery call. UGC content is great because it’s not the overly produced take on promotional content. It looks real, can provide honest assessments, and builds trust with potential clients.
What's included
Discovery and Strategy Development
Discovery Phase: • In-depth consultation to understand your brand, objectives, and target audience. • Identify key messaging, brand voice, and unique selling propositions. • Questionnaire Strategy Development: • Formulate a comprehensive campaign strategy tailored to your specific goals. • Define campaign timelines, milestones, and key performance indicators. Your guide focuses on your product or service launch pre and post rollout, marketing activities, campaign timelines, milestones, and key performance indicators. All initiatives are based on your target market and current goals, consultation, questionnaire, and strategic research. Your guide will put an emphasis on connecting with your audience and selling effectively. Timeline: 2-3 weeks
Strategic + Branded Assets
Curated and branded graphics: • Using photos and videos provided by the client. • All unique visual identity, including custom images, infographics, and templates. • Copy that aligns with your brand voice and resonates with your audience. Platform Optimization: • Tailor content for multiple platforms, ensuring optimal engagement on each. • Implement platform-specific strategies to maximize reach and impact. Timeframe: 3-4 weeks Depending on the number and complexity of graphics, this phase may require several iterations for refinement.
UGC + Influencer promotion. *optional*
Explore optional promotional opportunities, such as UGC (user generated content) to showcase your product or service in action. These work great for campaigns, as it provides a realistic/beneficial element to your campaign, outside of graphics and aesthetically branded content. All UGC content is done by me. Specs: IPhone 14 Pro Max. - all content is high quality, edited, and branded for your campaign. Both photo and video assets, depending on what we discuss for your campaign plan. Great for: social media platforms like TikTok | IG | Facebook , realistic customer review-type content, and building trust with potential customers. *This will require samples to be mailed prior.* Timeframe: 2-3 weeks
Support | Post Launch
To measure the success of your campaign and assist with a successful launch, I’ll be of support to ensure things are running smoothly. Analytics and Optimization: • Provide detailed reports with insights and recommendations for ongoing optimization. • Adjust strategies based on analytics to ensure continuous improvement. Ongoing Support: • Offer post-launch support with content updates, engagement strategies, and further optimization. •Address client queries and concerns Results and Impact: • Showcase tangible results through key performance indicators and success metrics. •Highlight the impact of the campaign on brand awareness, engagement, and conversion rates. - Timeframe: as needed during launch phase | 1 week for follow up report
