What's included

• Discovery Call (if wanted)

  A casual intro call to discuss your goals, brand vision, and how we’ll approach your new identity.

• In-Depth Brand Questionnaire + Pinterest Inspiration

  A thoughtful questionnaire to uncover your brand’s personality and direction — plus a curated moodboard or visual reference to align the aesthetic.

• 2 Moodboards + Creative Direction

  Two distinct visual directions to choose from, helping us set the creative tone before design begins.

• Custom Logo Suite

  A refined logo system designed for flexibility and consistency across all platforms. – Primary Logo – Secondary Logo – Submark

• Custom Color Palette

  A tailored palette that captures your brand's tone and enhances visual cohesion.

• Curated Font Pairings

  Hand-selected typefaces that match your brand’s personality and style, with usage guidance.

• Brand Guidelines (PDF)

  A clear, easy-to-use guide covering your logo usage, color breakdowns, font recommendations, and brand tone — perfect for keeping your visuals consistent.

• Up to 3 Revision Rounds

  Three rounds of design revisions to ensure everything feels just right.

• Realistic Branded Mockups

  Professional mockups that show your new branding in real-world applications like signage, packaging, business cards, and more.

• 6 Branded Instagram Launch Templates

  A set of six professionally designed, cohesive templates to help you introduce your new brand with confidence and style.

• Organized Delivery Folder

  A clean, easy-to-navigate folder with all final files — including AI, SVG, PDF, PNG, and JPG formats — organized for both web and print use.

• Streamlined Client Portal

  A beautifully structured online portal where you’ll find everything in one place: project steps, communication, uploads, feedback, and final deliverables.