Signature Brand Identity Design

Pro

Dana Kueker

Starting at

1,200

About this service

Summary

✨ Overview

At Solace Studio, I design thoughtful and refined brand identities that go beyond just a logo. Rooted in strategy and guided by visual clarity, my work helps bring your business to life through cohesive, modern branding that reflects who you are and connects with your audience.

Every project includes access to a streamlined client portal — a clean, beautifully organized space where everything lives in one place. You'll be able to follow the full process step-by-step, upload inspiration, review work-in-progress, and receive your final deliverables with ease.

🔁 Process

1. Discovery Call (optional)

A relaxed intro chat to go over your goals, vision, and the creative direction you’re dreaming of.

2. Brand Questionnaire & Visual Inspiration

You’ll complete a detailed questionnaire to define your brand’s personality, audience, and goals. Then, you’ll gather visual inspiration through a Pinterest board or reference images to help shape the creative direction before design begins.

3. Moodboards & Direction

You’ll receive 2 curated creative directions. We’ll align on the one that best represents your brand before any design begins.

4. Design Phase

Your custom logo suite, color palette, and font system will be designed and presented in a branded concept PDF.

5. Refinement

We’ll work through up to 3 rounds of revisions to refine and finalize your brand identity.

6. Final Delivery

You’ll receive an organized folder with your logo files, color codes, font pairings, branded mockups, and your custom brand guidelines.

7. Offboarding

Time to launch! I’ll wrap everything up and invite you to share your feedback or testimonial 💬

What's included

Discovery Call (if wanted)
A casual intro call to discuss your goals, brand vision, and how we’ll approach your new identity.
In-Depth Brand Questionnaire + Pinterest Inspiration
A thoughtful questionnaire to uncover your brand’s personality and direction — plus a curated moodboard or visual reference to align the aesthetic.
2 Moodboards + Creative Direction
Two distinct visual directions to choose from, helping us set the creative tone before design begins.
Custom Logo Suite
A refined logo system designed for flexibility and consistency across all platforms. – Primary Logo – Secondary Logo – Submark
Custom Color Palette
A tailored palette that captures your brand's tone and enhances visual cohesion.
Curated Font Pairings
Hand-selected typefaces that match your brand’s personality and style, with usage guidance.
Brand Guidelines (PDF)
A clear, easy-to-use guide covering your logo usage, color breakdowns, font recommendations, and brand tone — perfect for keeping your visuals consistent.
Up to 3 Revision Rounds
Three rounds of design revisions to ensure everything feels just right.
Realistic Branded Mockups
Professional mockups that show your new branding in real-world applications like signage, packaging, business cards, and more.
6 Branded Instagram Launch Templates
A set of six professionally designed, cohesive templates to help you introduce your new brand with confidence and style.
Organized Delivery Folder
A clean, easy-to-navigate folder with all final files — including AI, SVG, PDF, PNG, and JPG formats — organized for both web and print use.
Streamlined Client Portal
A beautifully structured online portal where you’ll find everything in one place: project steps, communication, uploads, feedback, and final deliverables.

Example projects

Matcha Haus - Branding Project

COBENA - Brand Identity - Home Décor

Branding for Mentra - Digital Therapy Platform

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop