Branding: Essential

pro

Alexis Yasky

(0)

Starting at

2,000

About this service

Summary

Perfect for startups and smaller businesses, this package provides the essential branding elements to make a strong first impression.

I'll deliver a bespoke (no AI here!) and meticulously crafted logo, along with variations for different applications (like social media). You'll also receive a thoughtfully curated color palette that reflects your brand's personality and a carefully selected font to ensure your brand's voice is heard loud and clear.

Process

Discovery In this phase we'll schedule a consultation. We'll discuss your brand's offerings, values, and goals. We'll also explore your inspirations and preferences to ensure a deep understanding of your vision.

Conceptualization Based on our discussion, you'll receive 3-5 initial concepts that represent different aspects of your brand, with the aim of capturing its essence. While the number of initial concepts may vary depending on the project, I'm committed to presenting diverse options from which we'll select what we agree is the best fit.

Logo Refinment / Presentation Once we've selected a concept I'll refine the logo and select colors and type, then present to you a set of mock-ups to give you a better sense of how the identity works in real life. Based on your feedback, I'll refine the logo through 2-3 rounds of feedback and revisions.

Delivery All necessary files for correct application and reproduction of your new identity, in digital and print mediums + a PDF document with guidelines for use.

Notes To ensure your complete satisfaction, we'll refine the chosen concept through 2-3 rounds of feedback and revisions. Should you require further refinement beyond this, I'm happy to accommodate your needs with a separate quote for the additional time.

What's included

Primary Logo
The primary logo is the main mark that will identify your brand / service.
Secondary logo lock-ups
An alternative orientation for your brand's mark and a simplified version, mainly for digital and social media.
Color Palette & Typography selection
Color and type selection that represent your brand's values and personality.
Brand Style Guidelines
Everything you'll need to correctly apply your brand's identity in digital or print media.
Source Files
PDF, EPS, JPG and PNG files.

Example projects