Art Direction
Cate White
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About this service
Summary
As an experienced art director, I provide expert guidance and direction to clients in the creative process. Whether it's for advertising campaigns, photo shoots, or video productions, my goal is to ensure that the client's vision is effectively communicated through visuals. With my background in lifestyle brands such as beauty, fashion, and wellness, I bring a unique perspective that helps companies stand out from the competition.
What's included
Creative Concept Development
We'll collaborate closely with you to understand your vision, goals, and audience. Our team will then conceptualize and develop a creative strategy that aligns with your objectives.
Storyboarding and Mood Boards
To articulate the vision effectively, we'll create storyboards and mood boards that visually represent the intended aesthetic, helping to guide the project's direction.
Photography or Videography Direction
Whether it's a photoshoot or video production, I'll oversee the creative direction, ensuring that every visual element aligns with the established brand identity and narrative.
Skills and tools
Art Director
Creative Director
Adobe InDesign
Adobe Photoshop
Keynote
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