Product/Feature Launch Marketing Strategy Consultation + Plan

Bailey Hand

Starting at

2,500

About this service

Summary

This service offers a holistic approach to product marketing, encompassing market research, positioning, messaging, and launch strategy development. With a focus on creating compelling narratives around products and ensuring they reach the right audience effectively, the package is designed to enhance product visibility and appeal, driving sales and customer engagement.

Process

Initial Consultation: Understanding your product, market, goals, and challenges.

Market Research: Conduct detailed market and competitor analysis.

Strategy Development: Formulate a comprehensive product marketing plan.

Material Creation: Develop launch toolkit and branding materials.

Review and Feedback: Present strategy to the client, revise based on feedback.

Final Delivery: Deliver final marketing plan and toolkit.

FAQs

How do you tailor your marketing strategy to different industries?
In my previous role at a content creation SaaS company I worked with companies across wide range of industries. I conduct thorough market research, including industry trends, competitor analysis, and target audience insights to create customized strategies that resonate with specific industry dynamics.
What if the product launch timeline shifts?
I build flexibility into the marketing plan to accommodate timeline adjustments, ensuring we can adapt the strategy and materials as needed.

What's included

Product Marketing Plan
A detailed document outlining the product's target market, positioning, messaging strategy, and launch plan, including timelines and key milestones.
Competitive Analysis Report
An in-depth analysis of competitors, their offerings, strengths, weaknesses, and market positioning to identify unique selling propositions and opportunities for differentiation.
Launch Campaign Toolkit
Customizable templates and guidelines for launch-related marketing materials, including email announcements, social media posts, press releases, and promotional graphics.

Example projects