Content Strategy and Development Consultation + Plan

Bailey Hand

Starting at

2,500

About this service

Summary

This package focuses on developing and executing a cohesive content strategy that aligns with brand goals and resonates with target audiences. From blog posts and social media content to customer stories and video scripts, the service ensures content not only attracts but also retains customer interest, driving engagement and brand loyalty.

Process

Content Audit: Review existing content to identify gaps and opportunities.

Strategy Creation: Develop a content strategy that aligns with business goals.

Content Calendar: Plan content creation and publication schedule.

Content Development: Assist in content creation or provide guidelines for the team.

Performance Tracking: Set up metrics for content performance evaluation.

Adjustments and Recommendations: Offer ongoing advice for strategy refinement.

FAQs

How do you ensure the content resonates with our target audience?
By conducting audience research, creating personas, and using data analytics to understand preferences and behaviors, ensuring content is tailored to meet their needs and interests.
Can you help with content across different platforms?
Absolutely. I can develop a multi-channel content strategy that covers your website, social media, email marketing, and other relevant platforms.

What's included

Content Strategy Document
A blueprint outlining content objectives, key themes, target audience personas, content calendar, and distribution channels.
Content Creation Kit
A collection of templates, style guides, and best practices for creating consistent and engaging content across platforms.
Performance Analysis Report
An evaluation of content performance across channels, offering insights into audience engagement, content reach, and recommendations for future content initiatives.

Example projects