Visual Identity That Feels Like You

Pro

Ivana Tomisic

Starting at

850

About this service

Summary

Let’s design a brand that actually feels like you. I create visual identities that are strategic, cohesive, and emotionally resonant — including logo variations, color palettes, typography, and brand style guides. Ideal for lifestyle, beauty, and boutique brands.

Process

✅ PROCESS (How It Works)

1. Onboarding & Discovery

We start with a questionnaire to uncover your brand’s values, goals, and audience. This sets the foundation for everything that follows.

2. Strategy & Creative Direction

I’ll create a custom strategy and visual direction document that defines your brand’s tone, look, and feel before any design work begins.

3. Design Development

This is where your brand comes to life: through custom logo design, typography, colors, and supporting visuals.

4. Feedback & Revisions

You’ll receive a full presentation of your new brand identity. We’ll refine the work together through 2–3 rounds of feedback.

5. Delivery & Brand Launch

You’ll receive all final files, brand guidelines, and optional mockups or templates, ready to confidently launch your new brand.

FAQs

Why don’t you offer just a logo?
A logo alone won’t build a brand. I offer complete visual systems so your brand feels cohesive, professional, and intentional.
What if I’m not sure what I want?
That’s exactly what the discovery and strategy phase is for. We’ll clarify your vision together, no pressure to have it all figured out.
What if I need extra revisions?
No worries! Additional revisions beyond the package scope are charged at an hourly rate. I’ll always confirm before starting extra work.
Can I customize a package?
Absolutely. We can tailor the deliverables to fit your needs and goals. Just let me know what you’re looking for.
What if I need additional services during the project?
You can always request extra services like social media templates, packaging, or print design. I’ll quote them separately and add them to the project scope if approved.

What's included

Brand Strategy Overview
A clear and concise brand foundation document outlining your brand’s purpose, values, tone of voice, and audience.
Brand Logo Suite
Custom-designed logo set including primary logo, secondary logo, and icon mark - delivered in multiple formats (SVG, PNG, JPG, PDF).
Color Palette & Typography
Tailored color palette and font system designed to reflect your brand’s personality and ensure consistency across all materials.
Brand Style Guide (PDF)
A beautiful and practical PDF guide covering logo usage, colors, fonts, and best practices for maintaining a cohesive visual identity.
Branded Mockups
Professional mockup visuals showcasing how your new identity comes to life — great for client presentations or social media teasers.

Example projects

Vila Marra, Visual identity

Kuća 357, Brand identity

Knötra, Visual identity

Recommendations

(5.0)

Marija Paripovic • Vila Marra

Client • Apr 1, 2025

Recommended

The vision was perfectly captured. The collaboration was flawless, and everything was completed in a short time, but in the best possible way. The logo has become the hallmark of our villa, and people recognize it as the face of our house. We are so exited! The colors used perfectly describe the atmosphere and energy of the estate, and everything was thoughtfully considered. Only praise from Vila Marra and a recommendation as strong as a house! We thank Ivana for giving us our personal touch!🩵

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Beauty

Fitness & Wellness

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