Pack Narrative Explainer

Antoine Duong

Contact for pricing

About this service

Summary

The Explainer Pack helps tech and SaaS brands turn complex ideas into clear, engaging motion stories. I craft educational videos that blend strong visual hierarchy, smooth animation — optimized for product pages and onboarding experiences. Each project is modular, localization-ready, and built to scale with your product over time.

Process

We begin with an initial exchange to understand your product, goals, and target audience. At this stage, I share a proposed timeline, outline the narrative approach, and request any relevant brand assets or UI references. Once the scope and schedule are agreed, a first payment of 30% is due to confirm the project.
I then develop the script with your teams , storyboard, and styleframes, ensuring alignment between message, tone, and visual direction. Once these are approved, an animatic is created — combining timing, rhythm, and music direction to validate the storytelling flow. After this stage is completed and approved, a second payment of 40% is due to proceed with full production of the master explainer.
The next phase is animation and refinement, starting with a first version (V1) that includes one to three rounds of feedback. When the master video is approved, the final payment of 30% is due before delivering the final render, editable project file, and captioned versions for web or product documentation.
This structured process ensures clear communication, efficient collaboration, and a balanced payment schedule that reflects each milestone of the project.

What's included

  • 🧭 Core Explainer

    A narrative-driven video built around your product’s key message. Crafted to explain what your product does and why it matters — through clear storytelling, strong design hierarchy, and pacing aligned with comprehension. Ideal for product pages, onboarding flows, or internal learning content.

  • 🎨 Visual System & Design Assets

    Custom UI mockups, iconography, or 2D/3D visual elements built to match your product brand. This ensures visual consistency across future videos or web visuals — making your explainer part of a larger, coherent brand system.

  • 📜 Subtitles & Localization-Ready Exports

    Built for localization and accessibility — all on-screen text remains editable within the After Effects project, making it easy to update languages or refine copy later. Deliverables include both master renders and captioned versions optimized for product pages, web embeds, and internal documentation.

  • Modular After Effects Project

    Editable, well-organized AE file structure so you can easily update text, UI visuals, or feature screens in the future. Every layer and comp is labeled for in-house or external teams to reuse assets efficiently.

Skills and tools

Art Director

Motion Designer

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Industries

Education
Digital Media
Data

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