What's included

• Brand Discovery & Positioning

  • Brand audit & market analysis • Ideal audience profiling • Competitor analysis • Brand purpose, mission, vision, values • Brand personality & voice

• Brand Messaging Framework

  • Brand story • Unique value proposition (UVP) • Tagline or slogan (if applicable)

• Brand Differentiation Strategy

  • Strategic positioning map • Visual tone direction • Communication style for content and campaigns

• Custom Logo Design Suite

  • Primary logo • Secondary logo • Icon / brand mark • Responsive versions (for different screen sizes) • Color, black, and white versions

• Color Palette System

  • Primary & secondary color selection • HEX, RGB, CMYK, and Pantone codes

• Typography System

  • Primary & supporting fonts • Usage guidelines for print and digital

• Supporting Visual Elements

  • Custom patterns, textures, or iconography • Brand imagery direction or visual tone

• Branded Collateral (Optional)

  • Business card design • Letterhead & email signature • Social media profile + cover visuals

• Mockup Previews

  • Realistic branded mockups (packaging, signage, etc.)

• Brand Guide / Styleguide

  • Logo usage rules • Color & typography specs • Brand tone and messaging overview • Visual identity examples • Do’s and don’ts

• Final Files

  • AI, PDF, SVG, PNG, JPG • Fully organized folders for Print, Web, and Editable use