Real Estate Digital Marketing | Strategy, Budget & PlanningDusan Rolovic
Elevate your real estate marketing with bespoke digital strategies crafted to align precisely with your business goals. Specializing in the real estate, building & construction, and architecture sectors, I create innovative, results-driven marketing plans designed to attract new leads, nurture existing relationships, and amplify your brand's impact.
My comprehensive approach includes meticulous audience targeting, clear definition of marketing objectives, strategic budget allocation, and optimized media planning. Leveraging powerful tools and latest trends and technologies, I ensure your message reaches and resonates with your ideal audience across multiple digital channels, including social media, SEO, SEM, email marketing, and display advertising.
From initial brief and scope definition through detailed market analysis and content planning, I guide you step-by-step, delivering actionable insights, robust strategies, and precise execution calendars. Collaborate with me to turn your real estate vision into compelling digital experiences that deliver tangible, measurable outcomes.
What's included
Client Brief & Scope of Work Definition
Based on the brief & information provided by the client, I will define a preliminary scope of work including all the services as well as a general outline of their execution and delivery.
If necessary, the scope of work will be reviewed and confirmed with the client. The final scope of work will serve as an outline for the Digital Marketing Strategy definition and all the subsequent steps and deliverables.
Target Audience Definition
If required, I will execute thorough market research with a focus on defining a suitable target audience. The research will deliver the final Customer Persona(s) that will be used as a reference for the following phases.
Marketing Goals Definition
Based on the overall business goals of the project, we will pick marketing goals that support movement through the funnel, bringing in new leads and nurturing existing leads more effectively.
Marketing Budget Definition
Based on the business and marketing goals of the project, projected costs & revenues, as well as client input and indications, I will evaluate the suitable budget and present it to the client for further reviews and integrations.
The Budget Definition will be confirmed with the client based on the overall project budget and other factors that will be evaluated during and following the brief.
Media Mix Review & Definition
I will review the existing digital media content and preferred channel for evidence of content and market gaps and possible optimization.
As a next step, I will redefine the digital marketing channels that are most suited in order to reach previously defined marketing (and business) goals. The resulting media mix will outline the combination of digital channels used to reach the goals and how to divide the budget among them - evaluating digital channels such as:
Social Media Marketing
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Display Ads
Email Marketing
and others
Digital Content Plan & Calendar
Based on the target audience, marketing goals and media mix, I will provide a general content plan with a focus on Paid Media (Social Media, Banner Ads, Video Ads, etc.) which will be used as a main reference for subsequent content design and communication campaigns.
Based on the final strategy and digital marketing channels, I will define the content calendar for publishing ads on various channels (Social Media, Google Ads, etc.)
Example work
Starting at$150 /hr
Tags
Google Ads
Google Analytics
HootSuite
HubSpot
Instagram
Digital Marketer
Marketing Strategist
Social Media Strategist
Service provided by
Dusan Rolovic proFlorence, Italy
- $25k+
- Earned
- 2
- Paid projects
- 5.00
- Rating
- 61
- Followers
Real Estate Digital Marketing | Strategy, Budget & PlanningDusan Rolovic
Starting at$150 /hr
Tags
Google Ads
Google Analytics
HootSuite
HubSpot
Instagram
Digital Marketer
Marketing Strategist
Social Media Strategist
Elevate your real estate marketing with bespoke digital strategies crafted to align precisely with your business goals. Specializing in the real estate, building & construction, and architecture sectors, I create innovative, results-driven marketing plans designed to attract new leads, nurture existing relationships, and amplify your brand's impact.
My comprehensive approach includes meticulous audience targeting, clear definition of marketing objectives, strategic budget allocation, and optimized media planning. Leveraging powerful tools and latest trends and technologies, I ensure your message reaches and resonates with your ideal audience across multiple digital channels, including social media, SEO, SEM, email marketing, and display advertising.
From initial brief and scope definition through detailed market analysis and content planning, I guide you step-by-step, delivering actionable insights, robust strategies, and precise execution calendars. Collaborate with me to turn your real estate vision into compelling digital experiences that deliver tangible, measurable outcomes.
What's included
Client Brief & Scope of Work Definition
Based on the brief & information provided by the client, I will define a preliminary scope of work including all the services as well as a general outline of their execution and delivery.
If necessary, the scope of work will be reviewed and confirmed with the client. The final scope of work will serve as an outline for the Digital Marketing Strategy definition and all the subsequent steps and deliverables.
Target Audience Definition
If required, I will execute thorough market research with a focus on defining a suitable target audience. The research will deliver the final Customer Persona(s) that will be used as a reference for the following phases.
Marketing Goals Definition
Based on the overall business goals of the project, we will pick marketing goals that support movement through the funnel, bringing in new leads and nurturing existing leads more effectively.
Marketing Budget Definition
Based on the business and marketing goals of the project, projected costs & revenues, as well as client input and indications, I will evaluate the suitable budget and present it to the client for further reviews and integrations.
The Budget Definition will be confirmed with the client based on the overall project budget and other factors that will be evaluated during and following the brief.
Media Mix Review & Definition
I will review the existing digital media content and preferred channel for evidence of content and market gaps and possible optimization.
As a next step, I will redefine the digital marketing channels that are most suited in order to reach previously defined marketing (and business) goals. The resulting media mix will outline the combination of digital channels used to reach the goals and how to divide the budget among them - evaluating digital channels such as:
Social Media Marketing
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Display Ads
Email Marketing
and others
Digital Content Plan & Calendar
Based on the target audience, marketing goals and media mix, I will provide a general content plan with a focus on Paid Media (Social Media, Banner Ads, Video Ads, etc.) which will be used as a main reference for subsequent content design and communication campaigns.
Based on the final strategy and digital marketing channels, I will define the content calendar for publishing ads on various channels (Social Media, Google Ads, etc.)
Example work
$150 /hr