I will provide the complete draft of the market research, in line with scope and content outline. This document will contain all the general insights and data that were defined in the scope and will represent a draft of the visual representation of the research.
The research document can contain some (or all) of the following chapters:
- Executive Summary
- Asset Overview
- Demographic Overview
- Real Estate Market: General Market Trends & Comments (national/regional area)
- Real Estate Market: Transaction Numbers (national - regional - local)
- Real Estate Market: Price Trends (national - regional - local)
- Real Estate Market: Demand & Supply Analysis
- Real Estate Market: Comparables Analysis (regional - local - micro area)
- Real Estate Market: Competitors Analysis (regional - local - micro area)
- Real Estate Market: Micro Area Analysis (transactions, prices, trends, comps, etc.)
- Project-specific Analysis: Target Clients, Typology Mix, Take-up Rates, etc.
- Qualitative Analysis: project, plan views, design specs, typologies, etc.
- Conclusions and insights
If requested, the research will also be represented through a visually appealing summarized digital deck, useful for board meetings, investor presentations and similar occasions.
During the Draft & Review phase, I will review the work, the contents, the data and the presentation as requested and preferred by the client.