This section highlights my expertise in developing and executing Digital Marketing Strategies for high-end real estate developments, built through years of collaboration with prestigious developers and investment groups in Europe. Each case study showcases strategic planning tailored to luxury real estate projects, focusing on generating high-quality leads, elevating brand positioning, and ensuring commercial success through digital innovation.

From market analysis to campaign execution, my services typically include:

Market Research & Opportunity Analysis: In-depth insights into market dynamics and competitive landscapes to effectively position the project.

Audience Personas & Segmentation: Identifying and targeting optimal buyer profiles within international luxury markets.

Media Mix & Channel Strategy: Crafting tailored, multi-channel digital campaigns to drive brand awareness and qualified engagement.

Timeline & Budget Planning: Structuring comprehensive marketing roadmaps and budget simulations to guide efficient and effective campaign deployment.

Content Strategy & Production: Managing content calendars and overseeing creative production aligned with strategic milestones and brand vision.

Performance Analytics & Optimization: Continuous tracking, reporting, and refining campaign performance for maximum impact.

Each project integrates strategic vision, precise execution, and creative innovation to deliver measurable, impactful results for luxury real estate brands.

This project focused on the definition and development of a strategic Digital Marketing Plan to support the future sales launch of a landmark luxury residential development located in the historical heart of Lisbon. The development comprises a highly curated collection of high-end apartments positioned for international buyers and discerning investors.

Our task was to shape a marketing strategy that reflects the premium nature of the project, captures its architectural elegance and lifestyle appeal, and supports a successful commercial rollout from pre-launch to sales conversion.

The client—an established development group specializing in high-end Lisbon real estate—required a full-scope digital marketing roadmap tailored to the unique demands of this project. The strategy needed to align with the broader brand and product positioning while translating into concrete campaign deliverables:

Generating qualified leads for the sales team

Elevating the project’s profile in both local and international markets

Coordinating a phased marketing and communications timeline aligned with launch milestones

The development’s historical location, architectural distinction, and premium buyer profile necessitated a refined, insight-driven approach across all messaging, channels, and tactics.

Our work began with deep product and market immersion. We developed a flexible but comprehensive strategic document to guide the full marketing phase—including media planning, budgeting, content production, and calendar planning.

Key components included:

Audience Personas & Segmentation: Identification of core target groups across domestic and global luxury real estate markets

Media Mix & Channel Strategy: A tailored digital-first plan focused on lead generation, brand awareness, and investor engagement

Timeline & Budget Frameworks: Designed to coordinate digital campaigns with branding, offline events, and press releases

Special Projects & Brand-Building Ideas: Including art direction for pre-launch teaser visuals and potential activation opportunities

All recommendations were coordinated with the internal marketing team, sales leadership, and future collaborators such as design studios and content producers.

The final deliverables included a detailed Digital Marketing Plan, a web-based interactive presentation for internal use, and a structured campaign roadmap to move into tactical execution.

The plan serves as a strategic backbone for the development’s go-to-market efforts and a reference point for all related creatives, performance campaigns, and partnerships. The strategy is now being used to coordinate content creation, influencer selection, and paid media launches as the development enters the next phase of its rollout.

I developed the complete digital marketing launch strategy for Marvilla Collection, a major real estate project in Lisbon. The scope included digital funnel design, audience research, campaign roadmap, budget planning, and content calendar definition—delivered as a polished web-based deck and PDF report. The plan now guides all launch campaigns and helps align sales, branding, and content teams under a single strategic vision.

🧩 The Brief

The client needed a complete digital marketing plan to support the launch and sales phase of Marvilla Collection, a large-scale residential development in Lisbon’s Marvila district. The goal was to generate high-quality leads, guide campaign planning, and align internal and external teams under one unified strategy.

🛠️ The Work

I led the research, structuring, and writing of a full-funnel digital marketing plan. The final deliverables included a detailed PDF report and a Framer-based interactive presentation. The strategy covered product positioning, buyer personas, digital channel mix, campaign timeline, content calendar, and budget simulations—designed to guide the execution of launch campaigns across paid and organic channels.

The full Case Study for this project is available within the verified Contra project at this page.

Over the years, I’ve worked across various real estate projects, supporting developers, startups, and institutional clients with development, execution and management of premium marketing campaigns. This section highlights a selection of standout work I’ve produced as part of my previous agency work and collaborations with various companies and project teams. Each case reflects a tailored mix of strategic messaging, sharp visual storytelling, and real estate market know-how, crafted to engage, persuade, and close.

Managed digital marketing strategy for a €30M luxury residential project restoring historic 19th-century buildings into upscale apartments. Conducted detailed market research, defined buyer personas, created targeted content, and executed optimized digital campaigns (Google Ads, SEO, social media). Delivered high-impact digital assets including brochures, presentations, and visual content to attract affluent buyers.

Developed and executed a tailored digital marketing strategy for a high-end hospitality and luxury retail project set for 2024 completion. Provided comprehensive market research, identified strategic audience segments, created engaging digital content, and managed online advertising (SEO, SEM, social media ads). Enhanced visibility and positioned the development effectively for international markets.