Packaging ⚡️ Product label design

Jess Zepeda Cervantes

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About this service

Summary

Packaging design plays a role in how customers see your company and, in extension, your brand. For one, investing in great packaging would lead to customer attraction. Enticing packaging design can lead to increased sales. It then contributes to your overall branding.

It’s an essential part of your business. For example, if you have a packaging design that catches the eye of your customers, you’ll get noticed and recognized easily and immediately.

⚡️There are a few things that you need to have before starting collaborating, such as having your brand strategy basics or having a precise idea. Some essential points that are required for a good brief are:

✔️ Your brand purpose

✔️ Your target audience

✔️ Your positioning

✔️ Your competition

✔️ Your add value

⚡️ Design Process:

✔️ Get us to know and chat about your project and goals.

✔️ I will send you a brief questionnaire to better understand the project and the essence of your brand and target customers.

✔️ Research is a crucial step in approaching the right direction of the project and getting a better idea to show you the concept I have in mind before starting the proposal.

✔️ I will present the two designs with all the specifications and mockups, so you can get an idea of how your product will look in the real world.

✔️ Revision rounds

What's included

📝 Design Brief
A document that recaps all the project research, strategy, and technical requirements. (PDF)
🎯 Visual strategy
The first thing in the design process is to research and strategize the concept and the best visual approach for your product based on the client's needs.
👁 Mood board
The creative direction of the project with inspirational visuals, fonts, and colors. (One-page PDF)
💻 Design proposal presentation
I will present two different designs according to the brief and mood board. Then will get time to review and choose the best option. (PDF)
✅ Revisions
After you have chosen the best option to proceed, three revisions are included. These revisions are about the product information and minor adjustments to the design you select, not changing all the original design concepts.
📤 Delivery files
Once the final design is approved and ready to go, you will receive: Print high-quality files (Ai, EPS, PSD, or PDF) according to the requirements.

Skills and tools

Brand Designer

Logo Designer

Packaging Designer