Discovery and Validation

Starting at

$

1,500

/wk

About this service

Summary

Not everything’s worth building - this helps you figure out what is. If you’ve got an idea but aren’t sure what it should look like or whether people really want it, this is a great place to start. We’ll help you understand the problem, test your thinking, and shape a direction that makes sense – so you’re not guessing when it’s time to build.

FAQs

  • What kind of businesses is this for?

    This is for anyone with a digital product idea - whether you’re just starting out, have something half-built, or need help shaping v2 of an existing product. We’ve worked with first-time founders and experienced teams alike.

  • Do I need to have everything figured out before starting?

    Nope. That’s the point of this service. We’ll help you get clarity on what matters, what your users really need, and how to move forward without overcomplicating things.

  • What do I get at the end of the process?

    You’ll walk away with a clear and prioritised product roadmap, notes from our sessions, early sketches or flows (where needed), and honest guidance on what to do next - whether that’s building an MVP or doing more validation.

  • Can you help me build the product too?

    Yes - if you want to keep things moving, we can roll straight into design and build. Or, if you’re not ready yet, you’ll still have everything you need to move forward confidently on your own or with a dev team.

  • What if I’ve already done some research or planning?

    Great! We’ll pick up from wherever you are. This isn’t a rigid process - it’s designed to meet you where you’re at and help you take the next best step.

What's included

  • Discovery Workshops

    A collaborative session (or two) to dig into your idea, audience, goals and assumptions. We’ll pull out what’s clear, what’s missing, and what we need to learn next.

  • User & Market Insights

    We’ll gather light research and feedback to make sure we’re solving a real problem. This could be interviews, surveys, competitor research – whatever fits.

  • Draft Value Proposition

    A simple statement that captures what your product does, who it’s for, and why it matters – shaped by real-world insight, not just gut feel.

  • Feature & Flow Sketches

    We’ll map out what your first version could look like – from must-haves to nice-to-haves – and sketch how people might use it.

  • Roadmap & Next Steps

    You’ll get a prioritised plan that shows what to build first, what to test or validate further, and how to move forward without wasting time or budget.

Recommendations

(5.0)

Working with Velocity Labs has been a great experience. The team maintains excellent communication and creates a collaborative environment where feedback is genuinely constructive. It's been rewarding to work alongside such talented people. I'm looking forward to working with Velocity on future projects and would highly recommend them to anyone looking for a product design, web development or app development partner!

Katie Brett • Planit

Client • Oct 8, 2025

Heather has been an active partner in helping build my company Planit. She shaped our website to clearly showcase our product and value proposition, contributed to design, and led product development to bring my vision to life. Her blend of technical expertise and collaborative skills helped me get exactly what I wanted. She's an invaluable partner who delivers across strategy, design, and execution.


Skills and tools

Product Researcher

Product Strategist

UX Researcher

FigJam

FigJam

Figma

Figma

Google Docs

Google Docs

Typeform

Typeform

UserTesting

UserTesting

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