Brand Identity
Starting at
$
4,500
About this service
Summary
FAQs
How long will this project take?
Definitely let me know if you have a due date! Typically, the project scope outlined above takes up to 6 weeks, give or take. It depends on how quickly I'm able to get what I need from you — decisions, content, and answers — but I'm happy to see if I can adjust to your pace. With one caveat: this work is creative and takes time and effort, so I will not be able to get a complete project to you if you need it next Monday.
What if I need more work than your scope allows for?
This scope is meant to control your cost, avoid scope creep, give you a clear expectation, and keep us on schedule. I'm happy to do more! Just reach out. And if you have an in-house design team or a go-to contractor, I am more than happy to train them to execute your brand identity, too.
Do you do all the work yourself?
Yes, and everything I do is original creative work built from scratch. No templates, no outsourcing, no stealing.
Do you draw logotypes from scratch?
Yes, typically, I do not create logotypes by modifying existing fonts. With more than 10 years of experience drawing custom letters, I know exactly what I want and how to make it. Modifying fonts for logos is also oftentimes not permitted by font designers. There could be exceptions — if you're building a brand system that needs to be editable, or if your logotype is using foreign scripts, like Kanji or Arabic, that I'm not directly familiar with.
Do you use AI?
No, I do not. Since I know exactly what I'm doing, it's easier and faster for me to execute the work myself instead of poking at prompts without a full control over the final result.
What's included
Concept Design
We begin with a broad conversation about your brand, needs, project goals, target audience, and competitive field. That, along with evaluation, research, and visual strategy development, typically leads to two or three high-level design concepts for the identity that are presented to you. Then we — together — pick the direction that reflects your brand goals the most. One revision round is included in the scope, and some time is reserved for an additional round of refinements. This stage of the process will already include look & feel for core brand elements, but in the next phase we will refine them. Deliverable format: PDF / Keynote / Slides
Brand Codes
After the visual concept is refined, I further develop the core brand elements (brand codes). I don't typically provide a pre-set cookie-cutter template and find it more helpful to customize elements for each project — while one brand may need a pattern or a monogram, another may not — but core elements for modern brands will almost always include a logotype, a favicon/social media icon, a cross-functional color palette and brand typography. After a review meeting, an additional refinements round is included for high-craft elements like the wordmark and icon. Deliverable format: EPS / PNG / AI / PDF
Three Core Starter Applications
After I have developed the brand look & feel and key assets like the logo, we take a closer look at a few key brand applications to set you up for a successful brand launch. These are fully custom to what your industry and needs are, and examples may include any three deliverables from the list below: business card, letterhead, notecard, shopping bag, social header, one-pager, newsletter banner, hangtag, name tag, tote bag, t-shirt, pin, sign post, door plate, cover art, presentation deck title slide, billboard. Deliverable files are editable, so you could, for example, change names on your business cards moving forward without having to commission me again. Deliverable format: AI / PSD / InDesign Document / PDF
Duration
6 weeks
