Summary

FAQs

• Do you draw logotypes from scratch?

  Yes, I typically do not create logotypes by modifying existing fonts. With more than 10 years of experience drawing custom letters, I know exactly what I want and how to make it. Modifying fonts for logos is also oftentimes not permitted by font designers.

• Why does it take you two weeks to make a logo, when another designer can do it in one day?

  There's time and place for many different creatives and their varied ways of working, but let me say this: a logo done in one day is made using a well-known font — likely used by millions of people — that maybe had one or two letters modified. From a craft perspective, that's like comparing a fully custom-sewn suit built by a couturier, to a jacket and pants from a random store on a side of the road.

• Why does it cost so much to hire you to make a logo, when another designer can do it for $50?

  My pricing strategy is generous for what my clients get. I sleep well knowing they picked me not because I gave them the lowest price, but because they see the value of the years I spent refining my craft, recognize the advantages my unique skillset brings, and appreciate the days I poured into crafting the logotype that will represent their business for years to come.

• What if I need more work than just the logo?

  This scope is meant to control your cost, avoid scope creep, give you a clear expectation, and keep us on schedule. I'm happy to do more! Check out my other services or reach out with a description of what you need.