Brand Strategy

Top Independent

Leanna Griffin

(6)

Starting at

3,500

About this service

Summary

Perfect for anyone who wants to establish a rock-solid foundation for their brand - without any design work. Best if you have been in business for a 2-5 years and have an understanding of your ideal clients.

So, what exactly is brand strategy? It's connecting with your audience on a deeper level by combining market research with a true understanding of your ideal client. A unique brand strategy sets you apart from your competition.

Here's how the process works:

Onboarding: Submit your deposit, sign the contracts, complete your homework, and schedule your strategy call.

Strategy Call: A 2-3 hour video call taking a deep dive into your business, audience, and some creative solutions.

Strategy Session: By brand strategy assistant and myself are going to spend the next 5-10 business days researching your industry, competitors, audience, and creating the strategy presentation.

Delivery: We will send the brand strategy over in a well-detailed presentation, approximately 40-50 pages, explaining everything we've discovered and created for your brand along with a few creative direction suggestions for you to move forward with.

Final Files: It's time to send it off! (Or, if you're interested in adding branding design, we can keep collab-ing for that part too!)

Once we've established your brand strategy, I'll put it all together in a beautiful brand strategy guideline. This guide can be used with your team, partners, or anyone else working with your brand.

Remember, branding projects are tailored to each individual client's needs. After we discuss your brand and your goals, I'll send over a proposal containing packages that fit your unique needs.

Let's work together to create a brand strategy that truly reflects who you are and what you stand for.

Reach out today to get started!

What's included

Brand Strategy
Brand Reflection Form Brand Purpose and Story Brand Words Brand Values Tone of Voice Mission and Vision Statement Business Goals Audience Analysis Audience Personas Industry Problems & Solutions Competitor Analysis & Map Mood Boards and Creative Directions

Example projects

Flo Dispensary

Dunagiri Retreat

Recommendations

(5.0)

Ali Perkins • CultureRoad

Client • Aug 11, 2023

Recommended

Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!

Recommended

This is the second consecutive project working with Lee and she hit this one out of the park. She found a way to seamlessly marry our 2 brands together which is very hard to do.

Client • Sep 28, 2023

Recommended

Ali at CultureRoad hired Leanna and recommends working with them

Client • Feb 5, 2024

Katie Swanson

Client • Jun 8, 2023

Recommended

Katie recommends working with Leanna

Yasmin Neves

Client • Sep 29, 2022

Recommended

This is my second time working with Lee at Naturallee Designs; I'm sure it won't be the last. Lee is so talented at what she does, and she can create magic with minimal input from me. Lee can capture all of my needs and more! Thank you!

Recommended

Lee has an eye for creative detail with a magical touch.

Client • Oct 28, 2022

Recommended

There aren't enough words to describe how amazing Naturallee Designs are. After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process and I'm so happy, thanks!

Client • Dec 2, 2022

Katy Jane Kumar

Client • Sep 21, 2022

Recommended

Lee is a master! She created the brand identity for my husband's business and I was so impressed I hired her to overhaul my brand, giving me a beautiful new look that I'm so excited to share with the world. I loved working with her!

Adara McCormick

Client • Aug 8, 2022

Recommended

Leanna went above and beyond to bring my vision to life and create a brand that is so unique to me. With me not being a creative, she was able to read my mind after our initial discussion and make suggestions throughout the process I hadn’t even thought of. I am so happy with my results and couldn’t recommend Leanna enough!

Duration

3-5 weeks

Skills and tools

Brand Designer

Brand Strategist

Creative Director