Brand Sprint — Full Visual Identity in 5 DaysJohanna Valdez
You have a launch window. You don't have time for a three-week agency process, a mood board that goes nowhere, or a logo delivered in a Google Drive folder with no explanation.
This is a senior-led identity sprint built for founders who move fast and need a brand that looks like it was made with intention, not assembled from a template.
Five days. One creative. Strategy first, execution second. Everything handed off ready to use, not ready to "finalize later."
Best for: DTC product launches, new ventures, rebrands with a tight window.
WHAT'S INCLUDED
Brand Strategy Foundation
Before anything is designed, we align on positioning, audience, and visual direction. You get a one-page brand brief documenting every decision made so your brand has a reason behind every choice, not just a vibe.
Logo System
Primary logo, alternate lockup, standalone icon, and wordmark built for every context. Print, digital, dark and light backgrounds, small formats. Every variation you'll actually need. Delivered in AI, EPS, SVG, PNG, and PDF.
Typography System
A full typographic hierarchy covering headlines, subheadings, body, and captions with size scales, weight usage, and platform-specific guidance for web, social, and print. Includes font licensing guidance so you're not hit with a surprise bill later.
Color System
Primary, secondary, and neutral palette with hex, RGB, CMYK, and Pantone references. Usage rules included: what goes on what background, what to use for CTAs, what to never combine. WCAG contrast ratios included so your brand is accessible from day one.
Brand Pattern and Graphic Elements
A custom brand pattern or graphic element set that extends your identity beyond the logo. Used in packaging, social, presentations, and merch. This is what separates brands that look like a system from brands that look like a logo on a white background.
Packaging Concepts (3 Variations)
Three distinct packaging directions built around your product type, not generic mockups. Each variation shows a different creative angle so you have real options, not variations of the same idea.
Social Media Mockups (3 Variations)
Platform-specific layouts showing your brand in actual use. Not decorative mockups. Usable starting points your team can build from immediately.
Brand Expression Mockups (3 Variations)
Your brand applied to the real world: merch, environmental, digital ads, or out-of-home depending on your context. Shows range and sells the vision internally.
Figma Handoff File
Everything organized, named, and structured so your next designer, developer, or team member can pick it up without a call. Components, color styles, text styles, and assets all in one place.
FAQs
Example work
Johanna's other services
Starting at$1,500
Duration5 days
Tags
Brand Designer
Brand Strategist
Product Designer
Service provided by
Johanna Valdez proManila, Philippines
- $50k+
- Earned
- 32
- Paid projects
- 4.92
- Rating
- 35
- Followers
Brand Sprint — Full Visual Identity in 5 DaysJohanna Valdez
You have a launch window. You don't have time for a three-week agency process, a mood board that goes nowhere, or a logo delivered in a Google Drive folder with no explanation.
This is a senior-led identity sprint built for founders who move fast and need a brand that looks like it was made with intention, not assembled from a template.
Five days. One creative. Strategy first, execution second. Everything handed off ready to use, not ready to "finalize later."
Best for: DTC product launches, new ventures, rebrands with a tight window.
WHAT'S INCLUDED
Brand Strategy Foundation
Before anything is designed, we align on positioning, audience, and visual direction. You get a one-page brand brief documenting every decision made so your brand has a reason behind every choice, not just a vibe.
Logo System
Primary logo, alternate lockup, standalone icon, and wordmark built for every context. Print, digital, dark and light backgrounds, small formats. Every variation you'll actually need. Delivered in AI, EPS, SVG, PNG, and PDF.
Typography System
A full typographic hierarchy covering headlines, subheadings, body, and captions with size scales, weight usage, and platform-specific guidance for web, social, and print. Includes font licensing guidance so you're not hit with a surprise bill later.
Color System
Primary, secondary, and neutral palette with hex, RGB, CMYK, and Pantone references. Usage rules included: what goes on what background, what to use for CTAs, what to never combine. WCAG contrast ratios included so your brand is accessible from day one.
Brand Pattern and Graphic Elements
A custom brand pattern or graphic element set that extends your identity beyond the logo. Used in packaging, social, presentations, and merch. This is what separates brands that look like a system from brands that look like a logo on a white background.
Packaging Concepts (3 Variations)
Three distinct packaging directions built around your product type, not generic mockups. Each variation shows a different creative angle so you have real options, not variations of the same idea.
Social Media Mockups (3 Variations)
Platform-specific layouts showing your brand in actual use. Not decorative mockups. Usable starting points your team can build from immediately.
Brand Expression Mockups (3 Variations)
Your brand applied to the real world: merch, environmental, digital ads, or out-of-home depending on your context. Shows range and sells the vision internally.
Figma Handoff File
Everything organized, named, and structured so your next designer, developer, or team member can pick it up without a call. Components, color styles, text styles, and assets all in one place.
FAQs
Example work
Johanna's other services
$1,500