Most founders piece together a brand from three different freelancers and wonder why nothing looks cohesive. A strategist who never sees the design. A designer who never read the strategy. A web person who never spoke to either.

The output looks like an agency built it. The process is faster, sharper, and you deal with one person the whole time.

Best for: Seed-stage startups, DTC brands launching or repositioning, founders who have outgrown their current look.

Brand Strategy Document Positioning statement, audience definition, competitive differentiation, brand personality, and tone of voice, all documented in a format you can share with future hires, agencies, or investors. Not a mood board. An actual strategic foundation your whole team can work from.

Logo System Primary logo, alternate lockup, standalone icon, wordmark, and submark. Every variation built for every format. Delivered in AI, EPS, SVG, PNG, and PDF. Dark and light versions. Color and monochrome. Nothing missing.

Typography System Primary and secondary typefaces with a complete hierarchy: display, headline, subheadline, body, caption, and label. Size scales, weight rules, line height guidance, and letter spacing specs for both web and print. Includes font licensing guidance so you are not hit with a surprise bill later.

Color System Primary, secondary, accent, and neutral palettes. Every color specified in hex, RGB, CMYK, and Pantone. Usage guidelines covering backgrounds, text, CTAs, and accessibility contrast ratios so your brand is WCAG compliant from day one.

Brand Pattern and Graphic Elements A custom brand pattern or graphic element set that extends your identity beyond the logo. Used across packaging, social, presentations, and merch. This is what separates brands that feel like a world from brands that feel like a logo on a white background.

Packaging Design (5 Variations) Five production-ready packaging directions across your product formats. Includes dieline-ready files and print specifications so you can go straight to a printer without an extra round of prep work.

Social Media Template System (5 Variations) Five editable Figma templates covering your most-used post formats: feed posts, stories, carousels, and announcements. Built to your brand system so anyone on your team can create on-brand content without breaking anything.

Brand Implementation Mockups (5 Variations) Your brand applied across five real-world touchpoints, from packaging and stationery to digital ads and environmental graphics. Shows the full brand world, not just the logo in isolation.

9 Launch-Ready Social Media Posts Nine designed, copy-included posts ready to publish from day one. Not templates. Actual finished posts covering your launch narrative, product intro, and brand story.

Landing Page Design A conversion-focused landing page designed in Figma and optionally built in Framer. Hero, social proof, CTA, and footer. Structured for performance, not just aesthetics. Mobile layout included.

Brand Guidelines Document A full brand guidelines PDF covering every element: logo usage rules, color system, typography hierarchy, photography direction, tone of voice, and real application examples. The document you hand to a new hire or agency so they can execute without asking questions.

Figma Master File Every asset organized in one Figma file with proper naming conventions, component structure, color styles, text styles, and layer organization. Handoff-ready from day one.