Stop wasting time trying to "piece together" your brand as you go. This is a one-time investment in a foundational identity that will serve you for years. We combine deep market research with high-fidelity design to give you a complete toolkit that removes all the guesswork, allowing you to focus entirely on running your business with total confidence.
Perfect for
Established Founders & Scalable Startups
Premium Service Providers
Visionary Entrepreneurs Seeking Strategy
What's included
Logo Design: Primary, Secondary and Sub-mark Logo (horizontal, vertical, icon mark with black & white variations)
Color Palette: A cohesive set of primary, secondary and accent brand colors with HEX, RGB, and CMYK values.
Typography System: Font pairings (headlines, body, accents) with usage recommendations.
Custom Brand Patterns: A unique set of visual elements to create a recognizable "world" for your brand.
Brand Guidelines: A detailed manual covering logo usage, spacing, "do's and don’ts," and imagery style to ensure 100% consistency.
Brand Presentation: High-fidelity mockups showing your identity across 5+ real-world touchpoints (e.g., website, stationery, and social media).
Canva Brand Hub Integration: I will personally set up your Brand Hub in Canva, pre-loading all assets and styles for your team to use instantly.
Strategic Brand Lockups: A complete set of professionally balanced logo lockups (Primary, Secondary, and Sub-marks) designed for perfect legibility across all layouts.
My Creative Process
Phase 1: Research & Discovery
Kick-off: Once the down payment is made, I’ll send over a detailed Brand Questionnaire to dive into your story, values, and goals.
Deep Dive: I research what makes your brand unique to help you stand out with an authentic voice and visual story.
Visual Alignment: I provide 2-3 Mood Boards to ensure we are perfectly aligned on the creative vision before design begins.
Phase 2: Design Development
Concept Sketching: I start with an internal process of exploring multiple rough sketches to find the strongest direction.
SystemRefinement: I select the one best idea and refine it into a professional, presentable concept with proper Brand Lockups.
Brand Presentation: I create a professional presentation showing your logo in real-life applications so you can see how it works as a cohesive identity.
Phase 3: Finalisation & Delivery
Feedback & Edits: We address any necessary changes to the presented logo based on your specific feedback.
Approval: Once you are 100% happy with the design, the final project approval is made.
Handover: After the final payment is received, I deliver all your professional source files and web-ready assets.
Terms
50% deposit required to commence work ( non - refundable )
Remaining 50% due upon project completion just before the delivery of final files.
Includes up to three rounds of revisions per phase
All final files will be delivered upon receipt of final payment
Additional concepts or revisions beyond the included three rounds are available for an extra fee.
I love working with founders who are ready for a total brand transformation. I can’t wait to get started on this 4-week journey and bring your vision to life with a full-scale identity you're proud to own.
Stop wasting time trying to "piece together" your brand as you go. This is a one-time investment in a foundational identity that will serve you for years. We combine deep market research with high-fidelity design to give you a complete toolkit that removes all the guesswork, allowing you to focus entirely on running your business with total confidence.
Perfect for
Established Founders & Scalable Startups
Premium Service Providers
Visionary Entrepreneurs Seeking Strategy
What's included
Logo Design: Primary, Secondary and Sub-mark Logo (horizontal, vertical, icon mark with black & white variations)
Color Palette: A cohesive set of primary, secondary and accent brand colors with HEX, RGB, and CMYK values.
Typography System: Font pairings (headlines, body, accents) with usage recommendations.
Custom Brand Patterns: A unique set of visual elements to create a recognizable "world" for your brand.
Brand Guidelines: A detailed manual covering logo usage, spacing, "do's and don’ts," and imagery style to ensure 100% consistency.
Brand Presentation: High-fidelity mockups showing your identity across 5+ real-world touchpoints (e.g., website, stationery, and social media).
Canva Brand Hub Integration: I will personally set up your Brand Hub in Canva, pre-loading all assets and styles for your team to use instantly.
Strategic Brand Lockups: A complete set of professionally balanced logo lockups (Primary, Secondary, and Sub-marks) designed for perfect legibility across all layouts.
My Creative Process
Phase 1: Research & Discovery
Kick-off: Once the down payment is made, I’ll send over a detailed Brand Questionnaire to dive into your story, values, and goals.
Deep Dive: I research what makes your brand unique to help you stand out with an authentic voice and visual story.
Visual Alignment: I provide 2-3 Mood Boards to ensure we are perfectly aligned on the creative vision before design begins.
Phase 2: Design Development
Concept Sketching: I start with an internal process of exploring multiple rough sketches to find the strongest direction.
SystemRefinement: I select the one best idea and refine it into a professional, presentable concept with proper Brand Lockups.
Brand Presentation: I create a professional presentation showing your logo in real-life applications so you can see how it works as a cohesive identity.
Phase 3: Finalisation & Delivery
Feedback & Edits: We address any necessary changes to the presented logo based on your specific feedback.
Approval: Once you are 100% happy with the design, the final project approval is made.
Handover: After the final payment is received, I deliver all your professional source files and web-ready assets.
Terms
50% deposit required to commence work ( non - refundable )
Remaining 50% due upon project completion just before the delivery of final files.
Includes up to three rounds of revisions per phase
All final files will be delivered upon receipt of final payment
Additional concepts or revisions beyond the included three rounds are available for an extra fee.
I love working with founders who are ready for a total brand transformation. I can’t wait to get started on this 4-week journey and bring your vision to life with a full-scale identity you're proud to own.