I create visual identities for brands that want more than a standalone logo.

My process starts by understanding your brand’s personality, audience, story, and visual goals. From there, I develop a clear creative direction and translate it into a cohesive identity system that can grow across different applications.

I especially enjoy working with brands that have a strong personality — playful, bold, whimsical, nostalgic, editorial, character-led, or slightly unconventional.

Rather than designing disconnected assets, I focus on creating a visual language that makes the whole brand feel like it belongs in the same world.

Creative direction and moodboard

Primary logo or wordmark

Secondary logo / supporting mark

Colour palette

Typography system

Supporting graphic elements

Basic visual direction for imagery or illustration

2 revision rounds

Final files for web and print

Mini brand guideline

Startups, F&B brands, cafés, beauty and lifestyle brands, creative businesses, entertainment projects, gaming-related brands, and businesses looking for a more memorable visual personality.

1. Discovery I learn about your brand, audience, personality, references, and what you want the identity to communicate.

2. Creative direction I develop a moodboard and visual direction to establish the look and feel before moving into execution.

3. Identity development I build the core logo system, colours, typography, and supporting graphic language.

4. Refinement You receive the proposed identity and two consolidated revision rounds.

5. Final delivery Once approved, I prepare the final assets and a mini brand guide so the identity can be used consistently.

Brand/business name

Short description of what you do

Target audience

Brand personality or keywords

Existing logo/assets, if applicable

Visual references you like or dislike

Main applications you expect the identity to appear on

This package covers the development of the core visual identity.

Extensive packaging, custom illustration, mascot illustration, large template systems, animation, 3D assets, web design, or additional brand applications can be quoted separately depending on the project.