What's included

• Design Thinking and Journey Mapping workshops as a pilot

  Based on your organization's maturity I can set up Design Thinking Workshops to guide teams through the process of working customer centric. We can see this part of the project as a pilot of what is working well and how Design Thinking at your organization must look like.

• Implement the right tools to scale Journey Management

  TheyDo is a wonderful tool for managing all journeys from research to your agile development teams, but only if you implement and use it properly. As TheyDo expert, I can help you configure the tool and way of working, support the first pilot projects before you scale it further to other teams.

• Setting up a Journey Atlas to ease Journey Management

  To make sure all teams work on the same set of journeys, I can create your journey atlas / framework. This is an overview of all your key journeys across the customer lifecycle, agreed with all relevant stakeholders. This then serves as the backbone for rolling out journey management across your teams. Also, it can help with prioritizing which journey to improve first.

• Scale Design Thinking and Journey Mapping

  After a successful pilot - and hopefully a tool and journey atlas - it is time to scale to managing multiple journeys, teams or tribes! This requires training, change management and coaching that I can offer. I create playbooks for the way of working and guide scaling the customer centric way of working across departments, services and segments until it is operationalized across teams.