What's included

• CX Maturity Assessment & Strategy

  I assess your organizations’ maturity based on the key capabilities that are required for customer-centric working across departments, all the way from marketing to customer service. The capabilities cover your current CX strategy, way-of-working, governance, measurement, customer understanding and culture. The outcome of the assessment enables me to draft a capability roadmap tailored to your organizational context & maturity.

• CX Ambition

  To be able to manage your customer experience, you need to determine what your strategic ambition is for differentiating your branded customer experience. Based on your business objectives and strategic brand promise I help you define the desired customer experience along with tangible guidelines for how your employees should work on CX in all segments and channels. This will enable your teams to deliver that customer experience in your service delivery.

• Operationalize CX ambition

  Defining a CX strategy with targets and governance is great but you won’t achieve much if your teams don’t work towards the ambition in their work on a day to day basis. I help create tangible tools, guidelines and examples for teams to apply, along with coaching or training where needed.